CDP use case across industries

The ultimate gallery of top-performing B2B and B2C CDP use cases for marketing and business users.

Abandoned basket

Don't let abandoned carts become missed opportunities – recover lost sales with personalized reminders!

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Back-in-stock notifications

Keep your customers in the loop and boost sales by notifying them when their favorite products are back in stock.

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Boost loyalty program engagement

Improve your customer engagement and loyalty by promoting your loyalty program.

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Churn management

Prevent churn and boost conversion rates by up to 22% with personalized retention campaigns that drive customer engagement.

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Content recommendation

Increase engagement by displaying relevant content recommendations to returning users.

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Gain a deep understanding of your customers at different stages of their lifecycle and tailor offers and experiences to their specific needs and preferences, ultimately improving customer lifetime value (CLV).

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Customize notifications based on weather conditions

Engage your users in real-time and respond quickly to the dynamic nature of their environment.

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Double opt-in

Build trust with customers and improve reach of direct marketing campaigns with a Double Opt-in (DOI) system for receiving consent.

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Empower customer service with customer behavior data

Leverage the customer data gathered online to transform it into a valuable tool for your branch representatives or customer service assistants.

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Expand reach and discover more leads

Capture your best customers in segments and model lookalike audiences off them for more efficient lead-generation campaigns and ad performance.

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First purchase anniversary

Show your appreciation and encourage repeat business by offering a special promotion to celebrate your customers' first purchase anniversary.

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Golden record of customer

Unify customer data across your business units and products under a single customer view.

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Improve customer acquisition

By re-engaging and converting unauthenticated users with web personalization, Meiro clients achieved up to a 23% increase in conversion rate.

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In-app personalization

Use customer data across web, app, and other touch points consolidated in the CDP to personalize in-app user experience.

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Incentive for the first purchase

Encourage your users to make their first purchase by offering them a one-time discount, free delivery, or a promo code.

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Incentivize app downloads

Apps show a strikingly higher engagement and retention than websites. Increase the number of your app installs, benefit from higher CLV, and enrich your user data.

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Incomplete application notification

Don't lose users during the application process, and remind them to finish the remaining steps.

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Incomplete registration

Don't lose users during the registration process and remind them to finish the remaining steps in order to gain benefits from your service.

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Increase loyalty program sign-up rate

Don't miss the opportunity to enroll users in your loyalty program to engage them further, make them feel pampered, and increase their CLV and brand loyalty.

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Lead picking

Improve application rates by focusing your customer service efforts on warm leads.

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Lead prioritization

Improve your conversion rates by prioritizing the best leads.

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Low stock notifications

Let users know that a product they have wishlisted or added to their basket is about to go out of stock, and they should not miss out.

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Monetize 1st-party audiences

As sole owners of audience data, publishers can create and sell inventories to brands willing to pay for display ads via direct buy or programmatic ecosystem.

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Next-Best-Offer (NBO)

Determine the best timing for offering your clients relevant services based on their product ownership and behavioral signals.

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Online-to-offline attribution

Improve budget efficiency and unlock deeper insights into your customers.

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Order confirmation

Send automated timely confirmation messages about customers' purchases and orders.

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Personalize 'breaking news' notifications

Engage your users in real-time and inform them about the relevant content.

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Personalize customer experience

Increase your user engagement by up to 60% with personalization of website, app, and marketing communications.

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Personalized exit-intent pop-ups

Most users leave without converting. Personalize an exit popup to nudge users to convert before they have left your website or app.

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Price drop alerts

The goal is to design a price drop notification system that can notify customers when products they were previously browsing have been discounted.

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Product recommendations

Increase customer satisfaction and loyalty by recommending relevant, high-margin products based on their purchase history and browsing behavior.

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Product replenishment

Keep your customers loyal and make them come back for more with timely reminders to replenish their favorite products!

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Promo code to complement an offline purchase

After a recent purchase, reward your customers with a coupon or a recommendation for a complementary product to re-engage and encourage them to repeat the purchase.

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Recommendations based on price-sensitivity

Personalize offers and recommendations based on customers’ spending habits and budgets to optimize conversion rates and CLV.

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Reduce ad spend

Stop wasting ad budgets with ineffective and irrelevant campaigns. Suppress already converted or unfit audiences from targeting to ensure ad relevance and maximum conversion rates.

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