15th July 2019 | | Vojtech Kurka
An idea of building your own customer data platform came into your mind? Have you thought about the risks you will need to expose yourself, the efforts you will need to give, and how much time it will consume? If not, you need to read this!
22nd May 2019 | | Pavel Bulowski
Location of the data is just one aspect to consider. The operating model of your CDP vendor is another. Is it decentralized software application and you can run it as and where you please or is it more rigid SaaS model where your data is where everyone else’s data is and you have no say?
1st December 2018 | | Jana Marle-Zizkova
This holiday shopping season, most marketers have probably used customer data for segmentation, personalization, and targeting, but they haven’t used their data to its full potential. Here’s a how a customer data platform (CDP) can help you get it right in 2019.
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