Customer Data Platform
One customer.
One truth.
Persistent, governed customer profiles. Continuously updated and ready for segmentation, personalization, and activation.
Every customer interaction, across every channel, resolved into a single governed profile. Audiences is the persistent profile engine marketing and growth teams act on every day. Consent records, real-time attribute updates, and segments that activate the moment a customer qualifies.
Core Capabilities
The governed profile layer. Built for scale.
Audiences is not a generic CDP. It is the persistent, governed customer profile engine that marketing teams, growth teams, and AI agents depend on.
Single Customer View
One unified profile per customer, assembled from every data source: web, app, CRM, warehouse, and offline.
Explore →Identity Resolution
Every profile reflects a resolved customer, built on an identity graph your team defines with your own matching rules. No black box, no vendor lock-in.
AI-Assisted Segment Builder
Describe a segment in plain language or build with a deep, flexible condition engine. AI drafts the criteria. You refine and activate.
Explore →Segment Insights
Before you activate, see how your segment compares to the full profile base. AI-generated analysis of who's in it and what makes them distinct.
Overlap Visualization
See exactly where segments intersect before activation. Eliminate audience fatigue, close suppression gaps, and coordinate campaigns with precision.
Consent Governance
Consent is enforced at the attribute level, not just the contact level. Control which data is usable per purpose, per regulation, right inside the profile.
Profile Enrichment & Scoring
Append predictive attributes directly into the profile at the data layer: propensity scores, LTV estimates, churn probability.
Profile Destinations & Sync
Send profiles and segments to any downstream destination in real time: warehouse tables, paid media platforms, CRM, or activation layers.
Single Customer View
One profile.
Every touchpoint.
Audiences assembles a single, continuous profile for every customer by stitching together events from web, mobile, CRM, offline, and warehouse into one persistent record.
- Cross-channel identity across web, app, CRM, email, and offline
- Real-time updates so the profile always reflects current customer state
- 360° attribute history: behavioral, transactional, declared, inferred
- Queryable by marketing teams without engineering support
Smart Segmentation
Precision targeting.
No SQL required.
Build segments with an AI-assisted builder or a deep, flexible condition engine. Define complex behavioral rules, nested conditions, and predictive criteria. Membership updates the moment a customer qualifies.
- AI-assisted builder and deep condition engine, no SQL required
- Real-time qualification: customers enter and exit the moment they qualify
- Segment insights: AI analysis of who's in your segment before you activate
- Activate to any channel: Engage, paid media, warehouse, AI agents
Use Cases
Built for the teams that own growth.
Audiences gives every team a reliable, governed customer record, without bottlenecking on engineering.
Personalize at scale without guesswork
Marketing teams need profiles they can trust. Audiences delivers a governed single view, so campaigns target the right person with the right context, not stale CRM exports.
- Real-time segment activation to email, push, paid
- Consent-safe targeting without manual data pulls
- No-code audience builder, independent of engineering
Lifecycle automation on a single profile
Growth experiments fail when they run on fragmented data. Audiences gives growth teams a complete, live profile, so A/B tests, lifecycle triggers, and retention plays act on reality.
- Behavioral scoring to identify high-value moments
- Churn propensity scores in the profile, ready to act on
- Segment overlap analysis to avoid audience fatigue
Replace fragmented CRM views with one truth
CRM data is often siloed, delayed, and incomplete. Audiences unifies CRM records with behavioral events and transaction history into one continuously updated profile.
- Unified identity across CRM, web, app, and offline
- Profile accessible via API for CRM enrichment
- Contact suppression based on live consent records
Give AI agents the context they need
AI personalization stalls when models operate on incomplete or ungoverned data. Audiences provides a structured, consent-governed customer profile, accessible to AI agents through a controlled MCP server.
- MCP server access: structured, scoped, auditable
- AI runs on your data inside your infrastructure
- No prompt injection risk from raw unstructured data
The Meiro Platform
Every Marketer's Dream. Every Engineer's Sanity.
Audiences is the profile layer of a fully integrated platform. What Pipes captures and resolves, Audiences immediately profiles. What Audiences segments, Engage immediately activates. No middleware. No latency.
Meiro Pipes
Captures events from every touchpoint. Resolves identity in real time. Feeds clean, deduplicated data into the platform.
Explore PipesMeiro Audiences
Builds the single customer profile, enriched with attributes, segments, predictive scores, and consent records. The governed truth.
You are hereMeiro Engage
Activates profiles across email, push, SMS, WhatsApp, paid media, and AI agents. In real time, from the same data layer.
Explore Engage
Composable Architecture
Run anywhere.
Own everything.
Built for composability. Run Audiences in zero-copy mode on your data warehouse: BigQuery, Snowflake, or Databricks. No data movement, no replication. Prefer managed cloud or self-hosted? Same product, your call.
Run Audiences directly on your data warehouse. Profiles and segments compute where your data already lives. No extraction, no replication, no copies.
Let Meiro manage the full stack, or run it on AWS, GCP, Azure, or on-prem Kubernetes. Same product, your location.
Customer profiles never leave your environment. Profile queries, segment computations, and activation decisions run inside your perimeter.
GDPR, PDPA, HIPAA, and regional data residency requirements enforced at the profile level. Not patched on with middleware.