Meiro platform overview

Every customer leaves signals: a page view, a card payment, an app session, a call to support. Spread across a dozen systems, they are just data. Joined up, they become context, and context is

what lets you act. Meiro is a customer data platform: three modules on one engine. Pipes captures every signal and resolves it into a customer. Audiences keeps a persistent profile and turns it

into segments. Engage activates those profiles across every channel. There is no syncing between tools, and it runs in your cloud, on premise, or fully managed. In Pipes, data arrives from sources: the Web SDK for websites, the Mobile SDK

for apps, webhooks from any system, and cloud apps pulled on a schedule. Every event is validated and cleaned before it is stored. Already have a warehouse? Meiro connects to Snowflake, BigQuery, Databricks, PostgreSQL and

Microsoft Fabric. Reverse ETL runs SQL on a schedule, either feeding profiles in full ingestion, or creating events with zero copy. Identity resolution is the heart of Pipes. Customer IDs, emails, phone numbers, app IDs and

browser cookies are stitched into one profile, in real time. Priorities and limits prevent false merges, blocked values filter out junk, and the identity graph shows exactly why records were joined. Audiences turns resolved identities into a persistent profile.

Realtime attributes are SQL over the customer's own events, DWH attributes come from warehouse models, and each is defined once and used everywhere, next to the full event timeline. The Profile API lets websites, apps and AI agents read a profile in real time, exposing

only the attributes you allow. Segments are built visually: pick an attribute, a dimension and an operator, combine include and exclude groups, and watch the size update. Overlap analysis shows how segments relate.

Meiro Engage turns profiles into action. Personalise any message with Liquid and catalog feeds, then send natively: email, SMS, WhatsApp and mobile push, plus web banners and in-app messages. Frequency policies cap how often anyone is contacted.

Journeys orchestrate it all on one canvas. Trigger on an event, an audience, an attribute change or a date, add waits, splits and experiments, then send a campaign or hand off to any destination. Every journey is versioned, with a live runtime view.

Profile destinations deliver audiences anywhere, to ad platforms, CRMs or internal services, on demand, on a schedule, or the moment a profile changes. And every activation is measured: dashboards on the same attributes, by channel and by journey, with goals for the outcomes that matter.

It is all transparent. Health views follow each event through every queue, changes are versioned, and Piper, Meiro's AI agent, helps build it all, proposing every change for your review. Meiro.

Every signal, one customer, the next best action. Capture, profile and activate, on infrastructure you control.