Profiles
29 178
Current customer profiles
Engage overview
Most recent source update Just now
Overview
The customer and activation signals that need attention now.
New profiles · 7d
1 204
First seen in the last 7 days
Conversions · 30d
8 861
Across available Goals
Running journeys
1
Active journeys
Campaign attention
0
No campaigns need attention
Customer base
Seven-day growth and the current activity distribution.
Profile growth · 7d
Daily new profiles accumulated into the current customer base.
29 178
Activity recency
Current distribution by last activity.
Engaged · ≤30d6 412
Passive · 31–90d9 208
At risk · 91–180d8 114
Dormant · >180d5 444
Performance and activation
Goal outcomes and the work currently moving customers.
Goals · 30d
Conversions across Goals with available reporting.
8 861 conversions
Daily trends sum UTC bucket metrics across available active Goals.
Journeys
1 running 1
Journeys are actively moving customers.
Campaigns
Next scheduled
No campaigns scheduled
Create a campaign when you are ready.
Needs attention
No campaigns need attention
All campaign statuses are clear.
Audiences
3 active 2 syncing
Realtime audiences ready or syncing for activation.
Engage
Goals
Track progress against the business outcomes your team has committed to this quarter.
Reactivate dormant high-value customers
Owner · CRM team
2,847 of 4,000 reactivations
71% · ends Jun 30
Lower email opt-out rate
Owner · Lifecycle
0.42% target ≤ 0.5%
Hitting target · rolling 30d
Lift SMS-led revenue per send
Owner · Growth
€0.18 target €0.25
Behind · ends Sep 30
Grow loyalty enrollment from web
Owner · Loyalty
11,204 of 15,000 enrollments
On track · ends Jun 30
Profile Search
Look up realtime profiles, or expand the search to data warehouses.
Recent searches
1 result
Results
[email protected]
Profile
0c3f2113-e245-8ff7-5e37-226ca078469f Real-time All Promotions Viewed
User-created Real-time| promotion_id | promotion_name | view_count | last_viewed_at |
|---|---|---|---|
homepage_hero | personalized | 77 | 25. 6. 2026 10:35 |
homepage_top_banner | personalized | 38 | 25. 6. 2026 10:35 |
category_intro_banner | personalized | 14 | 25. 6. 2026 10:34 |
checkout_reassurance_banner | personalized | 25 | 25. 6. 2026 10:34 |
cart_discount_banner | fallback | 38 | 25. 6. 2026 10:34 |
Cart Status
User-created Real-time| has_active_cart | cart_value | cart_item_ids |
|---|---|---|
| false | 0 | — |
Customer Value
User-created Real-time| lifetime_value | average_order_value | vip_tier |
|---|---|---|
| 1 638 | 71,217 | platinum |
Customer Type
User-created Real-time| customer_type |
|---|
| registered |
Email Marketing Profile
User-created Real-time| consent | suppression_status | |
|---|---|---|
[email protected] | true | false |
Category Affinities
User-created Real-time| preferred_category | high_intent |
|---|---|
| Work & Meetings | true |
Engage · Profiles
Attributes
Every column on the unified profile. Each attribute traces back to the source event that produced it.
| Attribute | Type | Computation | Source | Coverage | Updated |
|---|---|---|---|---|---|
email | string | Latest non-null | web_sdk · form_submit, login | 74,318 (100%) | realtime |
ltv_eur | number | SUM(order.total) where status='paid' | shopify · order_paid | 62,401 (84%) | realtime |
last_seen | timestamp | MAX(event.ts) | any source | 74,318 (100%) | realtime |
activity_score | number | Decay-weighted 30d event count | computed | 74,318 (100%) | 5 min |
email_reachable | boolean | email AND NOT unsubscribed AND NOT bounced | computed | 69,884 (94%) | realtime |
preferred_category | string | Mode of page_view.category, 90d | web_sdk · page_view | 48,107 (65%) | 1 hr |
loyalty_tier | string | Reverse-ETL from loyalty.tier | loyalty platform | 21,884 (29%) | 15 min |
predicted_churn_30d | number | ML score (XGBoost v2.3) | operator | 74,318 (100%) | nightly |
Realtime Audiences
Build audiences using real-time attributes only.
Total Audiences
6
2 added this week
Addressable Profiles
29,2 tis.
+12,4% change last 7d
Audiences in use
3
active audiences
Destinations0
Channels2
Syncs0
Journeys1
VIP · Active
Top spenders active in the last 90 days, on at least one channel.
1
8 412
28,7% of profile base
Reactivation candidates
Lapsed buyers with email consent, eligible for a win-back offer.
14 807
50,5% of profile base
Loyalty enrollment opportunity
Repeat buyers not yet enrolled in the loyalty programme.
—
size not calculated
Browse abandon · 24h
Users who viewed product pages without converting in the last day.
1
927
3,2% of profile base
Global suppression
Profiles excluded from all marketing send — bounced, unsubscribed, or do-not-contact.
4 434
15,1% of profile base
First-time buyers · 7d
Customers who made their first purchase in the last seven days.
1
619
2,1% of profile base
Engage · Audiences
New audience
Combine attribute filters and behavioural conditions. The size estimate refreshes as you build.
Match all of the following
Match any of the following
VIP · Active
Goal reporting
Attached Goals measured inside this realtime Audience. Conversion rate uses the whole Audience size as the denominator.
No Goals are attached to this Audience yet.
Audience Insights
Top signals and sparse profile data.
Audience size
8 412
Baseline
29 178
Analyzed
120 dimensions
Top signal
High-value Actions (90d) are 431× more common in this audience than the baseline.
Data gap
0% of profiles in this audience have
decision_engine_last_eligible.Top Differentiators
High-value Actions stand out
High-value Actions (90d) are 431× more common in this audience than the baseline.
Loyalty tier Platinum stands out
Customer Value · vip_tier is 24× more common in this audience than the baseline.
Email engagement stands out
Business Engagement Summary (90d) is 12× more common in this audience than the baseline.
Repeat purchases stand out
Purchase Count (365d) ≥ 3 is 9× more common in this audience than the baseline.
Data Gaps
Lifetime Value (LTV) is sparse
0% of profiles in this audience have Lifetime Value (LTV).
Average Order Value (AOV) is sparse
0% of profiles in this audience have Average Order Value (AOV).
Decision engine eligibility is sparse
0% of profiles in this audience have
decision_engine_last_eligible.VIP · Active
Include
A profile is included when every condition in any include group matches.
Customer Value
lifetime_value
Greater than
Email Marketing Profile
consent
Is
Exclude
Last Checkout Started
started_at
Exists
Matching profiles
A random sample of people who match this audience right now.
da5b51b4-35f7-4bc6-9617-b410739e1a5f1c493b72-aac4-4f31-8b15-9d2e7b1a6c80a8a0a43a-6def-4b29-b7c1-8e6d4f3a2b91d1b4f7a3-3f5e-4912-a76c-3f8b9e0d7c52b698d1e8-a5fe-487c-9a3b-5d7c1f9e4a83VIP · Active
Audience overlap
Compare VIP · Active against your other realtime audiences. Each card shows the full breakdown.
Email reachable
Broader crowd
Profile breakdown
Only current670
Both7 742
Only compared61 472
VIP · Active is a niche segment inside Email reachable — almost all VIPs are reachable by email.
Reactivation candidates
New crowd
Profile breakdown
Only current8 015
Both397
Only compared14 410
Pair them to expand coverage without cannibalizing your current VIP messaging.
High churn risk
Niche segment
Profile breakdown
Only current8 311
Both101
Only compared5 207
Few VIPs are at churn risk -- but the ones who are deserve outsized attention.
Browse abandon · 24h
New crowd
Profile breakdown
Only current8 397
Both15
Only compared912
Use it when you want pure new reach -- browse abandoners barely overlap with VIPs.
Journey Canvas
Build, save, launch, and inspect versioned realtime journeys in Engage.
Spring reactivationDraft
Two-step nudge for high-value customers we haven’t heard from in 60--180 days.
Welcome seriesDraft
Day 1 / 3 / 7 onboarding nudges for first-time buyers.
Post-Purchase NurtureDraft
Nurture recent store buyers with personalized follow-ups.
Loyalty quarterlyDraft
No description yet. Open the editor to define the journey purpose and runtime settings.
Post-Purchase Nurture
Draft Editing v3 Save a version before launch
Nurture recent store buyers with personalized follow-ups.
Ready to save
Canvas
Add steps from the canvas and keep the journey map in focus while you edit.
meiro-store-contact-form · store-form-submit - Cooldown controlled
meiro-store-contact-form · store-form-submit
EVENT TRIGGER Wait for attribute condition
Choose attribute
WAIT FOR ATTRIBUTE matched
timed out
Wait For Attribute contains invalid conditions.
Send Post-Purchase Thank You
Post-Purchase Thank You
EMAIL CAMPAIGN SEND success
error
Journey settings
Select a node to edit step behavior. Leave the selection empty to manage journey-level metadata and exit criteria.
Asset Library
Create reusable files, snippets, and links for Engage campaigns.
Thank You for Review Email Template
Templates / Campaigns
Newsletter Sign-up Banner
Library root
Master Email Template - Existential Supplies
Templates / Base
Email Header - Existential Supplies
Templates / Components
Email Footer - Existential Supplies
Templates / Components
Email Button - Dark Brand
Templates / Components
Cart Abandonment Banner
Library root
VIP Comeback Banner
Library root
Marketing Email
Create and manage Marketing Email campaigns for Engage audiences.
High-Intent Browser Recovery
DraftUpdated 24. 6. 2026 10:37 High-Intent Browsers
Message
Version saved
Schedule
Not scheduled
Last run
Not run yet
Order Confirmation - Existential Supplies
DraftUpdated 25. 6. 2026 08:32 Not set
Message
Version saved
Schedule
Not scheduled
Last run
Not run yet
Post-Review Thank You Campaign
DraftUpdated 24. 6. 2026 09:42 Not set
Message
Version saved
Schedule
Not scheduled
Last run
Not run yet
Newsletter Welcome Campaign
DraftUpdated 24. 6. 2026 08:50 All Customers with Email
Message
Version saved
Schedule
Not scheduled
Last run
Not run yet
Abandoned Cart Reminder
DraftUpdated 23. 6. 2026 12:52 Not set
Message
No version
Schedule
Not scheduled
Last run
Not run yet
VIP Loyalty Thank You
DraftUpdated 22. 6. 2026 16:18 VIP · Active
Message
Version saved
Schedule
Not scheduled
Last run
Not run yet
Order Confirmation - Existential Supplies
DraftBuild, review, test, schedule, and inspect this marketing email campaign.
Ready to send?
Choose who should receive this email.
Email provider access is connected.
Ready
Pick the audience that should receive this email.
Needs action
A saved email is ready to review and test.
Ready
Review the saved email and send a test to yourself.
Recommended
Choose when the campaign should send to the audience.
Next
Campaign basics
Confirm the audience, saved email, and send readiness before scheduling.
- Provider
- Connected
- Audience
- Not selected
- Recipients
- No audience selected
- Delivery filters
- Not required
- Version 3, subject "Order Confirmed: #{{ event_payload.transaction_id | default: 'Your Order' }}"
- Send time
- Not scheduled
- Updated
- 25. 6. 2026 08:32
Type to filter audiences
Activity
Delivery and engagement from audience sends and test activity.
Emails sent
3
Recipients
3
Opens
5
Clicks
0
Failed sends
0
Latest activity
18h ago
Reporting
Build shared dashboards from realtime attributes, then explore them for any audience.
Lifecycle Dashboard Campaign Performance
Lifecycle Dashboard
Version 2 · UTC
All profiles
Last 30 days
Total Profiles
UTC date filter · first_event_received_at
29 178
Total Profiles
Email Reachability
Not affected by dashboard date
Loyalty Tier Distribution
Not affected by dashboard date
New Profiles Acquisition
UTC date filter · first_event_received_at
Add report