Meet Lookalike Segments, our newest feature to find more users in your CDP database who share characteristics of your target audience segments, broadening reach, relevance and conversion rates of your marketing campaigns.

**It is more powerful than lookalike modeling in 3rd-party advertising platforms for the following reasons:**
- **More Precision with CDP Attributes:**
With Meiro's Lookalike Segments, as a marketer, you get to harness the power of CDP attributes and historical behavior to pinpoint more relevant prospects in your database. This not only boosts precision but also ensures your targeting remains spot-on.
- **Greater Control and Transparency:** 
Meiro empowers you with increased control over the segmentation process. Dive into the insights of your lookalike audiences with greater transparency. This means you can truly understand the nitty-gritty and fine-tune the criteria behind segment creation according to your needs.
- **Industry-Specific Customization:** 
Do you need to tailor segments to the specific nuances of your industry or market? You can achieve this by using custom attributes during the segmentation process, resulting in heightened accuracy and precision in your targeting.
- **Cross-Channel Activation:**
And the cherry on top—Meiro's Lookalike Segments are not confined to the walled gardens of third-party ad platforms. You have the freedom to export them to virtually any channel of your choice. 

Let’s dive deeper into how you can leverage this Meiro upgrade to your benefit.

## Expand your target audience segments and reach more customers
Connect with more potential customers who share the same interests and behaviors as your target audience to improve your marketing performance. Lookalike Segments will harness the profile characteristics of your existing [audience segments](/smart-segmentation/) to find more similar prospects in your CDP database.
![lookalike audiences CDP ](https://res.cloudinary.com/dnxlpdalu/image/upload/v1701863727/lookalikes_animaytion_a751d9e6ec.gif)

## Export lookalikes to ANY channel or platform
Send lookalike segments to other tools and platforms and target expanded audiences across Meta Ads, Google, HubSpot, or any other available destination in [Meiro Integrations](/integrations/). 
![audience export CDP](https://res.cloudinary.com/dnxlpdalu/image/upload/v1701864032/Newsletter_image_11_2023_2_f86e0dd5ca.png)

## Seamlessly activate lookalikes across Meiro’s native channels
Dynamically target lookalikes in our [native email](/email/) and [mobile push](/mobile-push/) channels to market to a broader and highly relevant audience without leaving Meiro interface. No exports or CSV manipulation is required.
![native channel audience activation cdp](https://res.cloudinary.com/dnxlpdalu/image/upload/v1701864146/Article_image_11_2023_1_cef1cab4bd.png)

## Access rich insights to optimize campaigns 
Dive deeper into the Lookalike Segment insights and gain a better understanding of your audience characteristics to optimize your messaging and campaign mechanics.

![reporting dashboard](https://res.cloudinary.com/dnxlpdalu/image/upload/v1701864251/Article_image_11_2023_2_1c3b1d8f02.png)

## Use cases and applications of Lookalike Segments
### Discover more leads
Find more users that fit the definition of your profitable customer groups and leverage lookalikes in brand awareness or acquisition campaigns.

[Learn how to improve customer acquisition with CDP →](/use-case/expand-reach-and-discover-more-leads/)

### Lower cost per conversion
Harness the power of purchase history, demographics, and CDP attributes to refine your targeting with Lookalike Segments, optimizing your spending for customer acquisition and reducing the cost per conversion.

[Learn more about optimizing ad performance with CDP →](/use-case/optimize-ad-performance-and-spend-through-suppression/)

### Cross-sell 
Maximize your revenue potential by implementing Lookalike Segments in cross-selling campaigns, reaching users with an affinity for specific products or content.

[Learn more about X-sell & Up-sell use case →](/use-case/up-sell-and-cross-sell-with-complimentary-products/)

### Retail media
Leverage lookalikes to maximize ad relevance and likelihood of engagement in order to scale your retail media strategy and improve business results.

[Learn how you can montize 1st-party audience data →](/use-case/monetize-1st-party-audience-data/)

Want to learn more about the feature and how can it be applied across different industries to craft audience segments for lookalike modeling? Visit out [documentation](https://docs.meiro.io/books/meiro-business-explorer/page/lookalikes-settings) for more in-depth outlook on this feature.


Look no further. Get in touch with our team of experts to see Meiro Customer Data Platform in action.

Want to find more customers, improve marketing efficiency and ROI?

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New feature to help find more customers: Lookalike Segments

In the ever-evolving landscape of customer data management, businesses continually seek ways to optimize their marketing efforts and drive measurable returns. When it comes to [Customer Data Platforms](/) (CDPs), their true Return on Investment (ROI) lies not just in improving operational efficiency but in their remarkable ability to unlock incremental revenue streams by leveraging the power of unified customer data. In this blog post, we delve into the compelling evidence highlighting how a well-implemented CDP can drive significant revenue growth, delivering tangible results for businesses across various industries.

## Incrementality primer
What is incrementality? It is the business results from marketing activities that otherwise would not have happened without that marketing action. 

If you stop all your marketing & advertising today, there are still consumers who would purchase or repurchase from you anyway for various reasons: because they have already done their research and made a decision because it is convenient because you are a hugely trusted brand. 

Ignoring these consumers for this exercise, the true value of marketing and advertising is in the ability to influence consumer behaviors and **drive purchases that would not have occurred organically**.

## How to achieve incremental sales with CDP

For marketing to achieve incremental sales, essentially, there are only two ways: **to Influence and persuade those who would not have bought or to acquire new customers**.

## How to influence and persuade customers who won’t convert
For this audience, the first group that comes to mind would be prospects at the top of the marketing funnel who did not convert - website visitors who browsed but did not put things into their carts or cart abandoners who did not complete the transactions in the end. 

### Method #1: Real-time personalisation for abandoned carts, and abandoned browsers
Real-time [web/in-app personalization](/personalization/) can deliver significant results when it comes to nudging the users who did not convert to complete their purchase. With a CDP in place, automating the activation of abandoned browsers and [abandoned basket](/use-case/abandoned-basket/) use cases is easy. The otherwise lost sales can be recovered in 3 simple steps:

1. Attributes are defined to characterize customer profiles (e.g., information about personal data, revenue spent and opened campaigns, lifetime value, etc.).
2. The audience segment is created on the fly with no coding skills required.
3. The segment is then activated via marketing channels such as popup banners, [email](/email/), or [push notifications](/mobile-push/), using personalized attributes such as the customer’s name, viewed or recommended products, etc.

For our retail & e-commerce clients, the abandoned cart / abandoned browse campaigns that utilized the exact items that the customers have not purchased showed increased conversion by 15% and **increased cart value by 23%**. 

![cdp recommendations](https://res.cloudinary.com/dnxlpdalu/image/upload/v1702390845/blog_img_ae64206537.gif)

Moreover, beyond upper-funnel prospects, existing customers can actually be a huge opportunity for incremental sales if we are intentional about [upselling, cross-selling](/use-case/up-sell-and-cross-sell-with-complimentary-products/), and maintaining an excellent CX. Here, a CDP can help in several ways.

### Method #2: Smart recommendations for up-selling and cross-selling
Gone are the days when upselling is a simple “Do you want fries with that?” Consumers today have diverse tastes and preferences, and expect extremely relevant recommendations. In Meiro, we believe that product recommendations should take different flavours (or algorithms). For each prospect or client, given sufficient signals, we should be able to recommend based on: 

- **Complementary products** — recommending a case, lens protector or battery pack to a digital camera buyer. 
- **Collaborative filtering** – a fancy way to say that “Customers who have the same products as you tend to like these other products too.” 
- **Content-based recommendations** — “Since you have purchased healthy snacks, here are a few more healthy options for you.” 
- **Similar customer** — “People who are similar to you also purchase…” — the similarity here could be based on demographic, psychographic, or behaviour. 

By now we have 3-5 recommendations for a single customer that should be ranked in priority and shown to them one at a time. This ensures that we optimise the opportunity for an existing customer’s discovery of new products and services. 

![cdp complimentary products](https://res.cloudinary.com/dnxlpdalu/image/upload/v1702390819/Article_813c2a2677.png)

### Method #3: Service recovery for existing customers who are not satisfied or who may churn

Here, incremental revenue is all about retaining customers who could be lost without intervention. This is done by detecting early signs of potential churn and performing service recovery. Churn prediction itself is a tough business and requires a huge amount of behavioral signals, which is why it would be challenging to predict churns effectively without a single customer view and a chronological timeline of customer interactions across all channels that a CDP can provide to a business. 

![single customer view](https://res.cloudinary.com/dnxlpdalu/image/upload/v1702390820/Article_1_bfd3acacf6.png)

Once we can segment a group of customers with a churn probability higher than a threshold acceptable by the organization, a few things should go into service recovery: 
- [Ads suppression](/use-case/optimize-ad-performance-and-spend-through-suppression/). New ads campaign? Exclude the potential churning group from the campaigns, as otherwise, you would just be wasting the ad budget. The aforementioned Method #2 for up-sell and cross-sell is not applicable here — focus on re-winning the churning customers first. 
- Proactive outreach. Provide Customer Service with these potentially churning audiences so that the CS agents gain a full view of customer behavior and interactions to help determine the best way to perform a [service recovery](/use-case/churn-management/?tag=e-commerce-and-retail) for them. 

## How to acquire new-to-brand customers

### Method #4: A better way to create lookalike audiences 

For years, marketing practitioners have utilized lookalike audiences in major advertising platforms like Google* and Meta to expand their upper funnel. Until today brands use a method of uploading a custom list of existing customers to the ad platforms in order to generate a lookalike audience, and it is deemed an acceptable strategy. 

However, it is important to recognize that the effectiveness of the lookalike audience is contingent upon the quality of the seed audience provided to, say, Meta's Lookalike algorithm. This is where a Customer Data Platform (CDP) can make a difference, providing a higher quality seed audience and consequently improving the resulting [lookalike audience](/use-case/expand-reach-and-discover-more-leads/?tag=e-commerce-and-retail).

Through the comprehensive view of customer behavior offered by a CDP, marketers can refine their understanding of the "ideal customer profile" beyond the limited scope of "customers who have purchased recently” or particular demographics also to include: 

- Customers who repurchase over time or purchase products with the highest margins.
- Customers in the RFM segment “Champion” or “Promising.” 
- Those who are active referrers of your products. 
- Those who have engaged actively on the website, app, or email campaigns. 

This enhanced perspective allows for precise fine-tuning of the target audience and, consequently, lookalike modeling, increasing the effectiveness of customer acquisition campaigns and driving more meaningful business outcomes.

![cdp lookalike modeling](https://res.cloudinary.com/dnxlpdalu/image/upload/v1702390819/Article_2_87aff277c1.png)

## Conclusion

In assessing any technological investment, a pivotal question remains: “How will this investment help me deliver better business outcomes?” In the case of CDP, its return on investment lies in the capacity to yield incremental business results that would otherwise remain unrealized or fall short of optimal without a consolidated view of cross-channel customer interactions.

Embracing the concept of incrementality and adopting a robust [Customer Data Platform](/) becomes not just a strategic and competitive advantage but a crucial driver of sustainable business growth and digital transformation. 


_*Google has [ceased their Similar Audiences](https://support.google.com/google-ads/answer/12463119?hl=en) as of August 2023._



Unleash the full potential of your customer data. Let’s talk!

Ready to take your personalization game to the next level? 

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How to maximize ROI of a Customer Data Platform through incremental revenue

We’re happy to announce another update of our CDP released last week! This upgrade focused on the Mobile Push channel, streamlining your campaign management and adding functionality for optimizing both customer experience and engagement. Let’s dive right in!

## Manage campaigns across all apps from one place
Save time and effort by configuring and running campaigns for multiple apps and OS directly from the Mobile Push interface without switching.
![Manage campaigns across all apps from one place](https://res.cloudinary.com/dnxlpdalu/image/upload/v1710515949/image5_3e1bc48f33.png)

## Optimize user interaction with your notifications for  better engagement
Configure the notification actions to improve the engagement of your push campaigns. Choose how recipients interact with your messages, whether by opening the app, browser, or a deep link.
![Configure the notification actions - meiro mobile push](https://res.cloudinary.com/dnxlpdalu/image/upload/v1710515950/image1_ffe134dd94.png)

## Add images to your messages. 
Create visually compelling push notifications — adding images to the push messages will help break through the users’ alert fatigue and boost campaign engagement. 
![add images to mobile push notifications](https://res.cloudinary.com/dnxlpdalu/image/upload/v1710515949/image6_5d37f153f1.png)

## Test and quality control your messages 
You can now send previews to test campaigns to ensure everything looks and functions exactly as intended before reaching your audience.
![testing mobile push notifications - meiro](https://res.cloudinary.com/dnxlpdalu/image/upload/v1710515952/image4_6dc4aa81bd.png)

## Improve app functionality and user engagement. 
Create a more tailored and interactive app experience where notifications do more than inform but engage and activate. With custom mobile push notification settings, you can guide users to specific app sections, personalize content, and even manage their access to features or offers.
![Create a more tailored and interactive app experience ](https://res.cloudinary.com/dnxlpdalu/image/upload/v1710515950/image3_12ed0af035.png)

## Reach your users even if they're offline
Set up custom time-to-live for up to 4 weeks. All notifications will be stored and delivered within this timeframe, ensuring users won’t miss relevant communication.
![image2.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1710515950/image2_c021906fde.png)

Check our [documentation](https://docs.meiro.io/books/meiro-business-explorer/chapter/mobile-push-tutorials-tips) to learn more about how you can take advantage of the latest product improvements and get started with the upgraded version of Mobile Push.


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March update: Better version of Mobile Push

![Blog-img-marketers-diary.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687203238/Blog_img_marketers_diary_a0114afaee.png)
Hey there! Welcome to my diary, I am [Vera](https://www.linkedin.com/in/veranguyenova/) and I am an ordinary full-stack marketer. Let’s _“meet”_ on this page on a regular basis. I will for your benefit do my best to share my daily struggles in marketing. You know, the good, the bad and the ugly. Like when you buy a fancy marketing automation platform after a smooth sales pitch only to find out that you are stuck with a glorified email tool. 

I bet you’ve already asked yourself, who the heck is this girl? Well, I have been in the online world for over five years, having started at an ad agency before making the leap to Meiro over a year ago. I am not a marketing star. Not yet, ok? On the other hand, I am gaining everyday essential experience by using our [Customer Data Platform](https://meiro.dev/product/) on our channels and it has been a crazy ride! I swear I am not going to try to convince you this is what you need! Or teaching you the best marketing tactics, but I will share what I have learned. **In real life**. 

I personally don’t like vague content giving you only general advice, mainly titled as best practice, the stuff you can find on thousands of all marketing/ business-related sites. This marketer’s diary will focus on daily work trying to get the most out of customer data. I think you will find it relatable because I bet you, I am dealing with the same problems as you. But I won’t lie, Meiro Customer Data Platform changed my life in a way I didn’t expect. So read on, come back for more and ehm, subscribe or something!

Welcome to Marketer's diary!

Table of contents

Ready to take your personalization game to the next level?

In the reading mood? We've got you!

New feature to help find more customers: Lookalike Segments

How to maximize ROI of a Customer Data Platform through incremental revenue

March update: Better version of Mobile Push