We have been building toward this moment for a long time. And we are genuinely proud to share it. Meiro Engage is now live. It is the next generation of our product, our most ambitious release to date, and our full commitment to where customer marketing is heading. Not an upgrade to what existed before. A rebuild, from the ground up, for a world where AI is not a feature you add on top. It is the foundation everything else runs on.
One thing became clear to us early: you cannot build true agentic capability on an old platform. The older the architecture, the more rigid it becomes, and the more any AI layer you place over it starts to feel like a workaround rather than a genuine capability. So we did not try to retrofit. We rebuilt entirely, to the highest modern standards, with activation at the center of everything.
This is Meiro 2.0.
The Gap We Set Out to Close
Meiro has spent nearly a decade doing one thing exceptionally well: unifying customer data. Behavioral event streams, identity resolution, CRM ingestion, real-time segmentation. We built the infrastructure that sits beneath great customer experiences, and we built it well.
But infrastructure is invisible. The credit always goes to the activation.
That is not a complaint. It is a diagnosis. And it told us exactly where to go next.
The distance between a beautifully unified customer profile and a personalized, revenue-driving touchpoint has always been where value is either created or lost. Marketing teams have long bridged that gap with point tools, manual workflows, and a persistent dependency on engineering and data resources. The result is slower campaigns, shallower personalization, and use cases that take quarters to move from concept to live.
Meiro Engage closes that gap — not by bolting a campaign tool onto a CDP, but by rebuilding the entire activation layer from scratch, with AI at the core and every channel connected natively.
Built for Sovereignty. Built for Your Stack.
Before we talk about what Meiro Engage does, it is worth talking about where it runs — because this is one of the things that genuinely sets us apart.
Meiro is the only CDP with full marketing activation that deploys in your cloud, on your own infrastructure, or as a fully managed service. That is not a configuration option. It is a foundational commitment to data sovereignty that we have maintained since day one and that becomes even more important as AI processes more of your most sensitive customer data.
For regulated industries, for enterprise organizations with strict data residency requirements, and for teams who simply believe their customer data should stay under their control, this matters enormously. Your data does not leave your environment. Your profiles, your behavioral signals, your activation logic. All of it runs where you choose.
This is the infrastructure layer that makes everything else in Meiro Engage worth building on.
What Makes It Agentic
When AI arrived in enterprise software, the initial response across the industry was predictable: a chatbot placed over an existing product, a semantic layer that could summarize a dashboard or generate a copy variant on demand. These were incremental additions to platforms that were not designed with AI in mind, and they performed accordingly.
We took a fundamentally different path. Rather than layering intelligence over a rigid architecture, we committed to rebuilding our product around what the agentic era actually requires: openness, real-time data access, and the ability for any system, any agent, and any touchpoint to interact with unified customer data in a meaningful way.
"You can't really build agent capability on an old platform. The older it is, the more rigid it is in terms of architecture. We went fully invested into the agentic space and committed to building a brand new version of our product in the most modern standards, accommodating and opening up to the agentic use cases."
In practice, Meiro Engage is open by design. MCP, RESTful APIs, CLI. Any system or agent can talk to your customer data in real time, securely and at scale. The profiles Meiro builds are no longer just powering campaigns. They are powering decisions across your entire digital ecosystem. And at the center of all of it is Piper.
Meet Piper
Piper is the AI agent built natively into Meiro Engage. Not a wrapper around a general-purpose language model, and not a Q&A layer placed over a dashboard. Piper is a deeply contextual agent with full knowledge of your data, your brand, and your business objectives — and the ability to act on all three.
Ask Piper to build a meaningful audience from your recent behavioral data and it will explore your event schema, identify the right signals, define the audience conditions, and propose everything for your approval before taking action. Ask it to suggest a retargeting journey and it will create the scenario, the triggers, and the brand-consistent templates, drawing from your content library automatically. Ask it what campaign you should run next and it will reason through the options and tell you.
“I started working with Piper and I realized this is something completely different. It really is like having a medium or almost senior member of the team available. I use Piper a lot for discussing what could be the next action for marketing campaigns. And it is not limited to simple tasks. You can throw a complete playbook at it. ‘I want to target abandoned baskets with multi-channel campaigns.’ Piper will create the campaigns, the templates, new attributes if it needs to, audiences. All of it.” — Karel Holub, Solutions Architect at Meiro
The shift this represents is significant. Every marketing team has resource constraints. There is always a campaign that did not get built, an audience that did not get refined, a use case that stayed on the roadmap because no one had bandwidth. Piper does not replace the marketer. It removes the bottleneck.
What’s Inside Meiro Engage
Meiro Engage ships as a complete marketing activation platform. Here is a closer look at what that means across the areas that matter most.
Omnichannel, natively. Email, SMS, WhatsApp, mobile push, and web banners are all managed from a single interface, with no third-party stitching required. The email editor has been rebuilt from scratch based on years of customer feedback. SMS is now a first-class channel, and RCS, in-app messaging, and stories are already on the roadmap.
Conversion goals built for your business. Every business measures success differently. A bank and a travel agency do not share the same conversion logic, and their marketing platforms should not pretend otherwise. Meiro Engage lets you define your own conversion events, tie them directly to audiences and campaigns, and track revenue impact with attribution that closes the loop between an email send and a completed purchase on your website.
A content library that scales. Reusable components, brand-consistent templates, modular surveys. Build once and deploy everywhere. When Piper creates a new template, it draws from your content library automatically, ensuring your visual identity, tone of voice, and design system remain consistent regardless of who or what is building the asset.
Profile API for headless activation. Your unified profiles power far more than direct campaigns. With Meiro’s Profile API, any connected system — whether that is your website personalization layer, your mobile app, your CRM, or your decisioning engine — can retrieve real-time profile data and act on it immediately. One of our customers handles hundreds of API requests per second to power dynamic product recommendations across more than 400 website categories. That is not marketing automation. That is infrastructure-grade personalization.
Journey versioning and intelligent re-entry. Control exactly how profiles move through journeys with cooldown periods, configurable re-entry rules, and versioned logic that lets you update a live journey without disrupting profiles already in progress.
The Business Case
Historically, deploying a CDP meant two parallel investments of similar magnitude: the technology license and the implementation effort required to actually use it. Months of onboarding. Dependence on consultants, engineers, and data teams before a single use case went live. For large enterprises, those timelines could stretch to a year.
With Piper, that equation changes materially. A new customer can ask what events they should be tracking and receive a specific, contextual answer within minutes. They can ask what attributes to calculate, what journeys to build, what campaigns make sense for their industry and their data. And then Piper builds them.
“What type of events should I be tracking? Piper will tell you. What type of attributes should I be creating? Piper will tell you, because it has the knowledge of every single consultant in our business combined. We have seen customers from twenty different industries, from real estate to e-commerce to travel. There is something in common, but there is also a lot of specificity. Piper just has that, and it can help and guide you in a matter of minutes and hours rather than days and weeks.” — Pavel Bulowski, Co-founder & CEO of Meiro
This is what makes CDP-class technology genuinely accessible to a much broader set of businesses. Not only the ones with large marketing operations teams and dedicated implementation budgets, but the ones with one sharp manager, a clear business objective, and no patience for months of setup before seeing value.
What Comes Next
Meiro Engage is live. We are already rolling it out to existing customers, and we are treating it for what it is: a generational upgrade. The product your team will use a year from now looks fundamentally different from what came before it.
If you are an existing Meiro customer, your account team will be in touch with migration timelines. If you would like early access to a sandbox environment to explore before committing to a migration plan, reach out directly and we will make it happen.
If you are new to Meiro, this is the right time to start, and we want to make that as straightforward as possible.
Watch the demo on demand. Explore Meiro Engage at your own pace, see Piper in action, and get a full picture of what the platform delivers across audiences, journeys, and activation channels.
Talk to one of our experts. Every business has its own data landscape, its own channels, its own definition of what a successful customer experience looks like. Book a consultation with our team and we will walk you through exactly how Meiro Engage addresses your specific challenges, from the data layer to the first live campaign.
Meiro Engage is part of the Meiro product suite alongside Meiro Pipes (CDI) and Meiro Audiences (CDP). Together, they form a complete modern stack — from data collection to agentic activation.
