Data news, served hot
It’s definitely clickbait to say that Google killed the cookie. The truth is, they made a landmark move only against ‘bad’ cookies – but in favour of user privacy.
The opportunities with remarketing are endless – offering you a sharpshooter-like precision in targeting to optimize your marketing spend. But the one question you may have is… Where do I begin?
In the previous article, we have established why your company needs a marketing scientist. Now let’s take a closer look at what this person does on a daily basis and how this benefits your company. Onwards. There’s a giant shift in the market underway. Smart companies...
There is a growing demand for Marketers who can act as a bridge between data, marketing and statistics. Companies who hire and train employees in these skills will reap the most benefits.
Introducing the modern marketer who not only uses data to support decision making but looks for patterns through qualitative exploration.