Double opt-in

Build trust with customers and improve reach of direct marketing campaigns with a Double Opt-in (DOI) system for receiving consent.

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Client’s challenges:

The challenge is to design a DOI system that is effective in ensuring that customers have given their consent to receive email campaigns from the company.

Meiro’s solutions:

To ensure compliance with email marketing regulations and enhance the quality of email subscribers, a Double Opt-in (DOI) system is recommended. This system sends a confirmation email or a push notification to customers after they sign up, with a link that the customer must click to confirm their email address and consent to receive email campaigns.

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More use cases to explore

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Churn management

Proactively prevent churning and increase customer loyalty with personalized campaigns to increase customer engagement.

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Customize notifications based on weather conditions

Engage your users in real-time and respond quickly to the dynamic nature of their environment.

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Empower customer service with customer behavior data

Leverage the customer data gathered online to transform it into a valuable tool for your branch representatives or customer service assistants.

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