Meiro CDP + Google Cloud Platform
Unify and activate your customer data across Google’s ecosystem with a CDP you can trust. Meiro provides a secure foundation for your data management, ensuring robust data governance, while empowering your marketing team to drive growth through impactful, data-driven campaigns.
Deployments in your virtual private cloud (VPC)
Customer-deployed workloads
Deploy in any GCP data center in any region.
Composable with Google BigQuery
Native Reverse ETL tool
Why choosing Meiro CDP for the Google Cloud
Maintain full control over your data assets and scale infrastructure with ease while eliminating data silos, reducing latency, and maximizing security with a Customer Data Platform that lives in your Google Cloud.
Deployed anywhere
Remain in complete control over your data and tech stack—install Meiro CDP within you Virtual Private Cloud (VPC) or on-premises to uphold top data privacy and compliance standards. Even as a managed service, we support deployments across all Google Cloud regions, ensuring compliance with local data residency and industry regulations.
Streamlined data flows
With native ETL, Meiro CDP enables seamless real-time and batch data processing directly within Google Cloud, ingesting and processing data from multiple sources without additional connectors. This streamlined approach eliminates complex data transfers, reduces latency, and empowers your teams to activate data in real-time—accelerating time-to-value.
Learn more about Data management
Ultimate composability
Unlike traditional CDPs, Meiro gives you the flexibility to select only the components you need, apply internal security standards, seamlessly connect to your MarTech stack, and activate data directly from BigQuery. With deep integration into your data infrastructure, Meiro keeps data securely within your warehouse, ensuring you maintain full control over data assets.
Improved Marketing-IT alignment
Empower marketers to deliver real-time, personalized customer experiences across all channels, while IT retains full control over data security, compliance, and privacy. With unified customer data, marketers can build audience segments and complex customer journeys without IT support, activating data across the MarTech stack for automation and advertising.
Local interest, global impact
Achieve regulatory compliance effortlessly by deploying in a secure, isolated VPC or across multi-zone configurations, keeping data residency and industry regulations in check—Meiro CDP can be deployed across any of the 40 GCP regions and over 120 zones worldwide.
Make the most out of your GCP services with Meiro
Google Ads
Marketers can create custom and lookalike audience segments in Meiro CDP and activate them directly in Google Ads for better targeting precision, improved campaign performance and seamless customer experiences.
Google BigQuery
Meiro CDP enriches customer data, centralizes processing, and keeps data synchronized between BigQuery and the data warehouse, ensuring improved data governance, real-time insights, and consistent data quality across all systems—empowering IT and marketing teams to efficiently leverage unified, actionable customer profiles.
Google Analytics 4
Through the integration with GA4, Meiro enriches customer profiles by combining online behaviors with other data sources, allowing marketers to export these segments back to GA4 and use them in Google Ads, personalize campaigns, and deliver consistent, data-driven experiences across channels.
Google Cloud Storage
As a part of your composable data architecture, Meiro integrates with data lakes, pulling data as needed for ingestion, enrichment and supports bi-directional data flow. Meiro's built-in backup and disaster recovery capabilities ensure your data remains secure and available for activation or analytics.
Google Looker Studio
Visualize and analyze unified customer data, uncovering insights into customer behaviors, preferences, and campaign performance. Make data-driven decisions, optimize strategies, and enhance customer experiences by translating raw data into actionable insights through customizable dashboards and reports.
Google Vertex AI
Streamline data preparation, enabling efficient use of AI for personalization and predictive analytics. By providing cleansed, enriched customer data, Meiro CDP ensures high-quality input for AI models, enhancing the accuracy of predictions, segmentation, and personalization.
Google Dataflow
Maximize the value of your streaming data pipelines by incorporating Meiro's advanced identity resolution into Cloud Dataflow processes. Turn raw customer interaction streams into actionable, unified profiles that enhance all your downstream applications.
Google Security Command Center
Extend your security monitoring by integrating Meiro CDP with Security Command Center. Our robust security measures and audit capabilities align with GCP's security standards, providing comprehensive visibility into customer data access and usage.
Google Cloud Pub/Sub
Enhance your real-time event processing by combining Meiro's first-party data collection with Cloud Pub/Sub. Our CDP seamlessly processes streaming event data, enabling immediate customer profile updates and real-time segmentation for timely, personalized experiences.
Google Data Catalog
Strengthen your data governance by connecting Meiro CDP with Data Catalog. Our comprehensive data tracking and privacy management capabilities complement GCP's governance tools, ensuring consistent data handling and compliance across your customer data landscape.
Google Cloud Identity
Streamline user authentication and access management by integrating Meiro CDP with Cloud Identity. Leverage our enterprise-grade security features and SSO capabilities while maintaining consistent access controls across your GCP ecosystem.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Request a product tour with our solution architects today!
