Data warehouse vs. CDP: What are the differences and synergistic potential
4.4.2023
3 min read
Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects your business objectives.
Latest articles
How does the web cookie work & The future of third party cookies
1.5.2022
13 min read
This is part of a three-part blog series that covers our workshop we call “Cookies 101: Bulletproofing for the 3rd party cookie ban”. In this first article, we have Neil, our in-house Cookie Master, explain what an HTTP cookie is, what this third-party cookie ban is all about, and how it will impact marketing (specifically digital marketing) and marketers (specifically digital marketers).
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The solution to a third-party cookie ban
16.2.2022
10 min read
This is part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”.
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How to gain customer loyalty and use data to drive marketing ROI
20.7.2021
5 min read
Manish Gambhir from Meiro & Ajit Pawar from Adjust spoke with Shantanu Dasgupta and presented essential concepts for their audience to learn more about how they could ensure their digital transformations showed results.
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Survival guide for the 3rd party cookie apocalypse
27.5.2020
4 min read
It’s definitely clickbait to say that Google killed the cookie. The truth is, they made a landmark move only against ‘bad’ cookies – but in favour of user privacy.
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What is a Customer Data Platform (CDP)?
1.3.2020
7 min read
One could say that marketing technology is a world full of alternative facts. Sales decks boasting functionality that the product's developers often never heard of, not to mention the complexity of the growing tech vendor landscape. No wonder the user get easily confused about what it what, how does one technology category overlap with this one and differs from that one.
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Don’t rely on Marketing Cloud to Activate Your Customer Data
10.2.2020
4 min read
Customer data platforms are doing now what marketing clouds have promised for a decade - real-time customer data activation based on rich customer profiles.
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Web Tracking in 2019, a Seismic Shift in Customer Analytics
1.10.2019
8 min read
Due to all data privacy changes, web tracking in 2019 has become challenging. Is it possible to watch customer behaviour on a website? Yes, thanks to Meiro events.
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Data management primer: cloud, on-prem and everything in between
17.9.2019
4 min read
What are the standard options for data management? It’s either renting a cloud or building your own on-premise. Learn more about its pros and cons.
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10+1 Reasons Why You Should Not Build a Customer Data Platform (CDP)
8.7.2019
9 min read
An idea of building your own customer data platform came into your mind? Have you thought about the risks you will need to expose yourself, the efforts you will need to give, and how much time it will consume? If not, you need to read this!
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Under the hood of a Customer Data Platform (CDP)
30.5.2018
4 min read
DATA NERD ALERT! So far we have focused on the business problems from the point of view of marketers and business problem owners. In this post, we let you in on the magic that happens under the hood. Our CTO will walk you through our approach to data engineering as connectivity is a critical function of a Customer Data Platform.
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