Latest articles
AI in Marketing: Balancing Experimentation with Driving ROI
23.10.2024
6 min read
Discover how artificial intelligence (AI) is transforming marketing, from personalized recommendations to predictive analytics. Learn strategies for balancing AI-driven experimentation with long-term ROI through real-world case studies, insights, and best practices.
Read nowHow to maximize ROI of a Customer Data Platform through incremental revenue
5.12.2023
7 min read
Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in marketing. This blog explores how a well-implemented CDP can drive significant growth, delivering tangible results across industries.
Read nowMeiro partners up with Adjust to create a comprehensive customer experience across devices
13.3.2022
3 min read
Meiro has partnered with Adjust, a global app marketing platform, to help brands create a comprehensive customer experience across devices
Read nowThe solution to a third-party cookie ban
16.2.2022
10 min read
This is part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”.
Read nowOf ballpoint pens & digital transformations: Lessons your brand can learn from Muji’s collapse
21.7.2020
7 min read
This is the story of my quest to find a way to buy my favourite pen, the trials, tribulations and lessons I learned along the way. All of which I hope can help can teach a thing or two to brands in their own journey to the digital realm.
Read nowDigital Transformation In 2020. From Buzzwords To Business Reality
15.1.2020
6 min read
Digital 2020 is going to be about the same things everyone’s been talking about over the last decade. The only difference? No more talk. This is the year that digital finally gets real – Every technology that’s been fun to banter about at conferences will make an impact on the playing field of commerce.
Read now