Elina Safargulova
Eli joined Meiro to take care of digital and content marketing satisfying her passion for communications and interest in MarTech and CX. At the same time she studies psychology, loves hiking, and is a proud plant (and cat) mama.
Latest articles
5 Ways to Get Smarter at Advertising: Improve ROAS While Reducing Ad Spend
4.11.2024
6 min read
Advertising can feel like pouring money into a black hole if it’s not done right. But with a few savvy strategies, you can cut through the noise, improve ad performance, and get better returns on your ad spend—all without relying on an agency. Here's how to boost ROAS (Return on Ad Spend) and make every ad dollar count.
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Milestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth 🎉
16.1.2024
4 min read
Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central. This marks Meiro’s first strategic funding round following five years of robust self-funded organic growth and profitability.
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Debunking the “Three Year Lie”: A New Approach to Retail Digital Strategy
14.11.2023
5 min read
If you’re one of the many marketers who has been told by an external agency partner that results from your data intelligence, personalisation and customer experience investments will take three years - consider sacking your agency. Or at least ask a series of hard questions.
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Meiro Recognized as One of the Top 10 Big Data Companies in Singapore of 2023
25.8.2023
2 min read
Meiro is named one of the Top 10 Big Data Companies in Singapore, acknowledged for exceptional services and solutions at the Top Asia Corporate Ball 2022/2023.
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The power of advanced customer identity resolution in driving exceptional marketing results with CDP
14.6.2023
10 min read
Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.
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Data warehouse vs. CDP: What are the differences and synergistic potential
4.4.2023
3 min read
Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects your business objectives.
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Meiro Business Explorer: New DM channel, Mobile Push, is live
15.3.2023
3 min read
To increase app retention and create marketing opportunities, businesses relying on a mobile app to interact with customers must utilize personalized push notifications.
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6 Ways to personalize your push notifications with CDP data insights
5.1.2023
6 min read
In this article, we present 6 best practices for personalizing mobile push notifications like a pro in 2023. Read on to learn how you can utilize data brought to you by Customer Data Platform to craft bespoke and relevant user journeys with mobile app messages.
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Ad efficiency in the age of connected customer data
30.6.2022
4 min read
During Big Data & AI World event, a panel of experts in adtech are discuss advertising efficiency in the post-cookie world, and what’s happening in the privacy space.
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