[Webinar in Bahasa] Road to Precision Marketing

Rifqi Edrus

Senior Marketing Consultant, Meiro CDP

An Introduction to a Precision Marketing Rifqi is a skilled senior marketer who gained more than 10 years of experience with reputable companies such as Hard Rock, IdeoWorks, Indosat Ooredoo or SOUL Electronics USA. His speciality is building a strong marketing strategy based on data. With his current position as Senior Marketing Consultant at Meiro CDP, he is developing marketing strategies aligned with a business plan for his clients. In this webinar, Rifqi will be talking about an introduction to precision marketing and how it can be implemented within the company.

Erita Santosa

Head Of Digital at British American Tobacco

Precision Marketing - Use cases Erita is a Head of Digital in one of the largest tobacco companies in the world with operations in more than 180 countries. She is also an advocate for data-driven marketing and understanding your customer needs via insights your company is already collecting. She runs her department with a solid knowledge of the importance of their data to create a personalized customer experience. She will share a use case from BAT about a way to gain loyal customers. Precision marketing is the key to the success of your company no matter what industry you are in.