Driving business value and marketing ROI with customer data

Join us for an insightful 25-minute webinar where we delve into the latest innovations in customer data.

This session will uncover how harnessing customer data can drive successful AI initiatives, enable real-time customer engagement, and ensure best practices for data privacy and compliance.

Gain valuable insights from industry experts and learn how to leverage customer data to enhance your business operations and marketing ROI.

Takeaways for participants

1. Comprehensive Understanding of Customer Data

• Learn why customer data is crucial in today's business landscape.
• Understand the role of customer data in driving business value and marketing ROI.

2. Insights into the Latest Innovations

• Discover the latest trends and technologies in customer data.
• Get acquainted with Customer Data Platforms (CDP) and their role in supporting AI and machine learning initiatives.

3. Strategies for Real-Time Engagement

• Explore effective strategies for engaging customers in real-time using data.
• Learn from successful real-time engagement campaigns.

4. Best Practices for Data Privacy and Compliance

• Understand key principles of data privacy and compliance.
• Learn how to balance data utilization with privacy concerns.

5. Real-World Applications and Success Stories

• Gain insights from case studies and success stories of businesses effectively leveraging customer data.
• Identify key lessons and best practices to apply in your own organization.
• Actionable steps to get started.

Session details

Date: 2nd of July, 2024 Time: 14:30pm GST

Daniel Neradny

Digital & AI Transformation Lead at Adastra

Candas
Guler

Solutions Consultant at Meiro