The New Martech Playbook: Designing the AI-Powered Personalized Customer Experience

About the webinar

In the era of generative AI and hyper-personalization, brands face new challenges in balancing AI-driven customer experiences with data privacy concerns, budget constraints, and evolving customer expectations.

Join Quinn Pham, Director of Solution Consulting at Meiro, and Yih Cheng “YC” Yak, AI Experience Architect at Mavic.AI, for an insightful fireside chat as they break down the new Martech playbook. This interactive session will explore key developments in personalized customer experiences, AI-driven marketing transformation, and the evolving role of Customer Data Platforms (CDPs) within the Martech ecosystem.

This webinar goes beyond theory—YC will use an interactive online canvas to visually map out AI-driven marketing trends, customer experience innovations, and transformation challenges in real time. You’ll gain firsthand insights into how AI is reshaping personalization and marketing execution, including real-world examples such as travel industry CX scenarios and AI-driven decision-making.

This is your chance to see cutting-edge marketing technology from experts and gain actionable insights on what it takes for your brand to succeed in an AI-driven world.

Who Should Attend?

✅ Marketing leaders looking to future-proof their strategies and enhance personalization while maintaining privacy compliance.
✅ C-level executives and business decision-makers driving digital innovation and exploring the role of CDPs in their tech stack
✅ Data leaders, martech professionals, and solution consultants navigating shaping AI-powered marketing strategies
✅ Anyone interested in the intersection of AI, marketing, and customer experience

Key Takeaways

• AI-Powered Customer Journeys – See how AI-driven recommendations, automated bidding, and personal agents are reshaping CX, with use cases from industries like travel.
• Balancing AI & Privacy – Learn how zero-party data and AI agents can enhance trust while keeping personalization effective and compliant with regulations.
• CDPs in the Martech Stack – Understand how businesses use CDPs for customer segmentation, cross-channel activation, and AI integration to drive growth and measure ROI.
• Future of AI in Marketing – Explore trends like agentic AI and no-interface commerce.
• Highly Interactive Session - Get the opportunity to engage in live discussions with seasoned experts in Martech, explore the online canvas, and ask questions in real time.

Don’t miss this chance to gain expert perspectives and actionable strategies for the future of AI-driven marketing!