AI in marketing: balancing experimentation with driving ROI

About the webinar

AI is revolutionizing marketing, rapidly becoming a critical tool for driving innovation and competitive advantage. But how do you balance potential of AI experimentation with measurable ROI?

In this high-impact webinar designed for CMOs and marketing leaders, we’ll reveal how to harness AI—from predictive analytics to real-world applications—while balancing creativity with data and short-term wins with long-term growth. We’ll explore how to incorporate AI effectively into your marketing strategy.

Key Takeaways

This free webinar packs a punch with high-impact strategies to boost your marketing ROI — from predictive analytics and sentiment analysis to real-world applications, you’ll learn how to balance the dynamic tension between creativity and data, short-term wins and long-term growth, and exploration vs. exploitation.

We’ll also present a framework for AI experimentation, discuss common pitfalls, and share strategies for improving data quality to unlock AI’s full potential. Ensure your AI investments lead to meaningful, sustainable outcomes.

Expect to walkaway with the following know-how:

• Integrate AI tools like predictive analytics and sentiment analysis
• Balance creativity with data for measurable outcomes
• Navigate common AI pitfalls and improve data quality.