Recommendations based on price-sensitivity

Client’s challenges:

Understanding the price-sensitivity of your customers is key for offering relevant recommendations within their budget range. The challenge lies in collecting and cleaning the data which can be enriched with insights and predictions.

Meiro’s solutions:

Meiro solves this challenge with its wall-to-wall approach that encompasses data management, enrichment, and activation. You can choose an out-of-the-box algorithm or bring your own BI environment to determine the price-sensitivity of your customers based on their purchase behavior. With enriched data you can easily segment audiences, better target your marketing efforts and tailor them both to price sensitive users as well as those looking for more premium products.