Price drop alerts

Client’s challenges:

A customer visits your site looking for a new pair of running shoes. They find a sleek, lightweight pair that perfectly fits their needs—they even spend a few minutes reading reviews and comparing sizes. But before they check out, they hesitate. Maybe they’re waiting for payday, debating the price, or planning to come back later.

Days pass, and the customer forgets about the shoes as life gets busy. But then, the price drops—just enough to turn “I’ll wait” into “I’ll buy.” The problem? They don’t know. Without a timely reminder, they never return to your site, and the opportunity to turn interest into a sale is lost.

Meiro’s solutions:

The Price Drop Journey powered by Meiro CDP Journey Canvas helps businesses reconnect with customers who have shown interest in products but haven’t completed a purchase. This automated, multi-channel flow is designed to re-engage users by notifying them when the price of a product they viewed has decreased, creating a personalized experience that encourages conversions.

Here’s how the Price Drop Journey works:

1. Triggering Price Drop Alerts:

   When a customer views a product that later experiences a price drop, Meiro CDP identifies this event and triggers the Price Drop Journey. By setting up specific conditions, businesses can engage customers based on the size of the discount, optimizing outreach based on customer interest.

2. Personalized Notifications Based on Discount Levels:

   • For smaller discounts (less than 20%), notifications are sent within a specific time window (e.g., 9 am to 6 pm) to ensure higher engagement rates. An A/B test further splits the audience, with half receiving alerts via email and the other half through a mobile push notification. This approach allows businesses to determine which channel yields the best results.
   • For larger discounts (20% or more), Meiro CDP activates a more immediate response through multiple channels, including SMS notifications and follow-up email reminders, ensuring customers are informed in a timely and effective manner.

3. Reminders for Maximum Engagement:

   If a customer does not respond to the initial notification, Meiro CDP automatically sends a reminder push notification the following day. This feature ensures no potential opportunity is missed, keeping the customer informed and engaged.

4. Multi-Platform Retargeting:

   In addition to direct notifications, Meiro CDP seamlessly exports audiences to platforms like Google Ads and Facebook, allowing businesses to retarget customers across popular digital channels. This multi-platform strategy amplifies the reach of the Price Drop Journey and enhances the customer’s overall experience.

Why Choose Meiro CDP for Your Price Drop Campaigns?

With Meiro CDP Journey Canvas, businesses can easily automate personalized, multi-channel, multi-step campaigns that drive customer engagement and conversions. The Price Drop Journey not only boosts revenue but also reactivates inactive users and strengthens customer loyalty by reaching out at the right time with the right message.

Start delivering meaningful customer experiences today with Meiro Journey Canvas – where personalized experiences meet privacy.