Monetize 1st-party audiences

As sole owners of audience data, publishers can create and sell inventories to brands willing to pay for display ads via direct buy or programmatic ecosystem.

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Client’s challenges:

Creating validated, verifiable, quantifiable audience inventories is difficult without tech resources. With legacy systems, audience segmentation and activation require IT resources and take too much time, significantly constraining advertising efficiency.

Meiro’s solutions:

Meiro CDP allows business users to create precise, cross-domain audiences with a simple, no-code segment builder requiring zero IT assistance. Seamless integrations with advertising and programmatic platforms enable you to export built audiences in just a few clicks.

Vertical:
Media & Publishers
Metrics
Click-through rate (CTR)Return on investment (ROI)
Funnels
Engagement
Channels
EmailOnline adsPush notificationsWeb banners
Looking for ways to improve campaign performance, find new customers, and drive revenue?

Look no further — unleash the full potential of your customer data with Meiro.

More use cases to explore

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Content recommendation

Increase engagement by displaying relevant content recommendations to returning users.

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Double opt-in

Build trust with customers and improve reach of direct marketing campaigns with a Double Opt-in (DOI) system for receiving consent.

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Incomplete registration

Don't lose users during the registration process and remind them to finish the remaining steps in order to gain benefits from your service.

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