Build audiences in real-time based on customers behavior, demographic, or transactional data
Meiro Smart Segmentation is made for business people to be able to create complex audience segmentation without having to rely on their IT.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Start with Smart Segments. It’s easy
Meiro does the analytical heavy lifting for you in the background – from extracting customer data, combining it together, and cleaning it to creating a perfect Single Customer View.
Detailed business-friendly taxonomy allows you to slice your customer base by the level of engagement, spend, in the form of auto-generated audiences which you can activate with two clicks. It doesn’t get much easier than this.
Thousands of combinations with no limits
Use hundreds of pre-built filters, from different sources in thousands of combinations to create the most accurate audiences. For example, combine data from web browsing with purchase preferences, abandoned carts in a mobile app, or customer care support.
Super-complex queries like this were previously only accessible to data analysts, or magicians. With Meiro it is available in real-time to any business user.
Advanced Segment Insights
Smart Segmentation identifies a specific group of customers, but Advanced Segment Insights gives you a holistic view and additional information about this group – their performance, preference, behavior, or money spent. Without CDP, analysis of such a wide combination of data takes a lot of time (and money) which is not fun in this accelerated era.
Smart Segments audience builder in action
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