Build & activate audience segments in real-time
Empowering marketing teams to take control and move faster with an intuitive, no-code audience segmentation tool for creating and activating granular segments or lookalikes in real-time—no more SQL, data analysts’ support, or waiting on Jira tickets.
Impact in numbers:
Faster audience segmentation and campaign setup
Efficiency gained
Increase in conversion rate
Faster campaign setup
NO-CODE AUDIENCE BUILDER
Build audiences without limits or complexities
Leverage any data point—behavioral, demographic, or transactional—from all touchpoints and your data warehouse to effortlessly create custom attributes and audience segments. With Meiro, complex queries are no longer exclusive to data analysts—they’re accessible to any business user in real-time through a no-code, intuitive interface.
SINGLE CUSTOMER VIEW
Personalize experiences in real-time with unified data
Unify data across systems, browsers, and devices with identity resolution to create real-time, deduplicated customer profiles. Enrich and activate data from your warehouse, leverage granular segments for personalization, and apply exclusions for precise targeting—seamlessly engaging both known customers and anonymous users across channels.
SEGMENT INSIGHTS
Analyze audiences and predict customer intent
Gain in-depth analytics on segments using any data attribute—traffic source, device type, location, preferences, and more. Use out-of-the-box models to predict customer behaviour and intent, such as Likelihood to Churn or Product Affinities. Train, test, and refine models to continuously improve accuracy of the insights.
LOOALIKES & PREDICTIVE AUDIENCES
Expand your reach to high-value audiences
Identify users in your database who share characteristics with your target audience or active customers. Use these 1st-party lookalike, RFM, or RFE segments to drive acquisition or cross-sell campaigns across marketing and ad channels, enhancing reach, relevance, and conversion rates.
AUDIENCE ACTIVATION
Orchestrate personalized journeys across channels
Seamlessly activate segments with Meiro’s intuitive drag-and-drop journey orchestration tool—create hyper-personalized omnichannel campaigns that engage your audiences and drive conversions across every stage of the customer lifecycle.
OMNICHANNEL ACTIVATION
Sync audiences across tools and ad platforms
Effortlessly activate audiences and personalize experiences across ad platforms, marketing tools, web, and call center. Meiro CDP supports seamless two-way data integration with 300+ tools, including CRM, DSPs, your entire MarTech stack and data warehouse.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Explore CDP use cases
Abandoned basket
Recover otherwise lost sales by re-engaging customers that have not completed a purchase with abandoned cart reminders enriched with personalized recommendations
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Product recommendations
Increase customer satisfaction and loyalty by recommending relevant, high-margin products based on their purchase history and browsing behavior.
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Churn management
Leverage behavior signals from multiple devices to create rich customer identity and offer your customers only the most relevant products.
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What’s unique about Meiro Customer Data & Experience Platform
Accelerated data integration
Unlike most CDPs, Meiro automates data normalization, cleaning, and enrichment, letting you ingest unstructured data in real-time and batch with native Reverse ETL, cutting implementation time and dependency on internal resources.
Learn more about Data Management
Best-in-class identity resolution
Meiro combines machine learning with deterministic and probabilistic methods to create comprehensive customer profiles across devices, browsers, and touchpoints—both online and offline—in real-time, leading to enhanced targeting, personalization, and campaign performance.
Learn more about Single Customer View
No-code segmentation & campaign orchestration
Empowering marketers to build micro-audience segments without IT support, then craft, launch, and optimize multi-step omnichannel experiences—synchronizing targeting across advertising platforms and orchestrating campaigns across all owned channels.
Learn more about Smart Segmentation
Headless personalization across devices
Unlike most personalization techniques that rely on real-time data, Meiro empowers your web and mobile app CMS to deliver AI-driven, headless personalization, leveraging rich historical customer insights stored in the CDP—enhancing experiences and driving customer lifetime value (CLV).
Learn more about Personalization
Ultimate composability
Agile, scalable, and highly flexible, Meiro integrates seamlessly with your MarTech stack and data infrastructure, allowing you to choose only the CDP components you need. Meiro keeps your data securely within your data warehouse, reducing hidden costs and ensuring full control over your customer data.
Deployed anywhere
For full control over data and tech stack, Meiro enables IT teams to integrate their own security standards and tools and delivers private deployments across all major clouds and on-premise. Even as a managed service, Meiro supports deployments in over 100 countries, ensuring local data residency compliance.
Learn more about Deployment OptionsUnleash the full potential of your customer data. Let’s talk!
