Personalization made simple
Build meaningful connection with your customers by leveraging 1st-party data to personalize their experiences across marketing channels and maximize conversions, CLV and ROI.
Impact in numbers:
Faster audience segmentation and campaign setup
Average increase in customer lifetime value (CLV)
Reduction in advertising spend
Higher customer engagement
Embedded web banners
This format in CDP allows you to serve highly personalized messages displayed as native content on your website (all the device types). Banners are synced to the web page layout of other adjacent product/service listings on a website, giving a unique message to the chosen audience segment. As the format seamlessly merges within the page layout, the recommendation nudge takes away the feeling of “advertised promotions”.
Pop-up banners
This is an ‘unmissable’ format designed to carry personalized messages that require an immediate call to action from the customers. Creating a positive disruption to a missed CTA, pop-up banners enable users to re-navigate their customer journey and help businesses optimize low-hanging fruits with a distinctive messaging approach on all types of devices. It’s highly effective for repeat website visitors for simplifying their product discovery based on previous interactions.
Push notifications
Push notifications are enabled on brand mobile apps, to push out relevant information to customers even while they are not actively engaging with any brand channel. With the help of a CDP, you can work with multiple custom-defined attributes to deliver deeply personalized messaging, that can be additionally enriched with predictive insights. Push notifications offer a powerful form of engagement in the mobile-first ecosystems businesses today operate in. They also allow a very high degree of flexibility in terms of timing the messaging irrespective of the users’ “activeness”.
Email marketing
Meiro empowers businesses with real-time insights on customer behavior, enabling personalized email campaigns. Through predictive analytics, businesses can proactively win back potential churners. Meiro also facilitates timely and relevant messaging for customer loyalty, including product recommendations, replenishment reminders, and abandoned cart recovery.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Explore our use cases
Product recommendations
Increase customer satisfaction and loyalty by recommending relevant, high-margin products based on their purchase history and browsing behavior.
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Product replenishment
Let customers who have previously purchased a product know when it is time to replenish their goods and encourage repeated purchase.
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Churn management
Leverage behavior signals from multiple devices to create rich customer identity and offer your customers only the most relevant products.
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What’s unique about Meiro Customer Data & Experience Platform
Accelerated data integration
Unlike most CDPs, Meiro automates data normalization, cleaning, and enrichment, letting you ingest unstructured data in real-time and batch with native Reverse ETL, cutting implementation time and dependency on internal resources.
Learn more about Data Management
Best-in-class identity resolution
Meiro combines machine learning with deterministic and probabilistic methods to create comprehensive customer profiles across devices, browsers, and touchpoints—both online and offline—in real-time, leading to enhanced targeting, personalization, and campaign performance.
Learn more about Single Customer View
No-code segmentation & campaign orchestration
Empowering marketers to build micro-audience segments without IT support, then craft, launch, and optimize multi-step omnichannel experiences—synchronizing targeting across advertising platforms and orchestrating campaigns across all owned channels.
Learn more about Smart Segmentation
Headless personalization across devices
Unlike most personalization techniques that rely on real-time data, Meiro empowers your web and mobile app CMS to deliver AI-driven, headless personalization, leveraging rich historical customer insights stored in the CDP—enhancing experiences and driving customer lifetime value (CLV).
Learn more about Personalization
Ultimate composability
Agile, scalable, and highly flexible, Meiro integrates seamlessly with your MarTech stack and data infrastructure, allowing you to choose only the CDP components you need. Meiro keeps your data securely within your data warehouse, reducing hidden costs and ensuring full control over your customer data.
Deployed anywhere
For full control over data and tech stack, Meiro enables IT teams to integrate their own security standards and tools and delivers private deployments across all major clouds and on-premise. Even as a managed service, Meiro supports deployments in over 100 countries, ensuring local data residency compliance.
Learn more about Deployment OptionsUnleash the full potential of your customer data. Let’s talk!
