Composable · Server-Side · CAPI-Native
Server-Side CAPI That Actually Matches
Consent flows, iOS signal decay, and third-party blocks are costing you 40%+ of attributable ROAS. Meiro Pipes restores 80%+ match rates with server-side, identity-resolved routing to Meta, Google, and TikTok — straight from your warehouse.
- 80%+ Match Rates
- Warehouse-Composable
- Identity-Resolved
Why CAPI keeps breaking
Browser-only tracking is over
Safari ITP, Chrome Privacy Sandbox, and consent flows capture 50–60% of conversions at best. The rest never reach your auction models.
DIY CAPI is fragile
Hand-built endpoints break when Meta ships new schemas. Hash drift, deduplication bugs, and silent failures surface in weekly reports — never in real time.
Identity is fragmented across platforms
The same user has different IDs in Meta, Google, and TikTok. Without cross-platform identity resolution, match rates are capped by design.
Batch attribution = dead budget
Nightly warehouse-to-ad-platform syncs miss the 24-hour optimization window. Auction bidders penalize you for stale signals.
How composable CAPI works in Meiro Pipes
Warehouse-first, not pixel-first
Clean events stream into Snowflake, BigQuery, or Redshift and fan out to ad platforms from the same source of truth. No reconciling warehouse data against pixel data.
Built-in CAPI adapters
Meta Conversions API, Google Enhanced Conversions, TikTok Events API, LinkedIn CAPI. Payload validation before send. Email and phone hashing handled automatically.
Identity-aware routing
Unlimited custom identifier types. Anonymous-to-known resolution. Consistent IDs across Meta, Google, and TikTok so match rates don't leak between platforms.
Glass-box observability
Live event inspector shows which events matched, which dropped, and why — per platform, per identifier, per payload field. No log-diving, no weekly-report surprises.
How it flows
Meiro Pipes vs CAPI alternatives
| Capability | Meiro Pipes | DIY Server-Side CAPI | Segment + Functions | GTM Server-Side |
|---|---|---|---|---|
| Typical match rate* | 80%+ | 50–70% | 60–75% | 55–70% |
| Identity resolution | Native | DIY | Add-on | None |
| Payload validation | Pre-send | Manual | Paid tier | Manual |
| Real-time delivery | Yes | Depends on stack | Yes | Yes |
| Deployment | Self-hosted / BYOC / Managed | Your infra | SaaS only | GCP only |
| Observability on match failures | Per-event, real-time | Log-diving | Partial | Limited |
| Engineering effort to set up | Days | Weeks–months | Days | Weeks |
* Match rate estimates based on publicly available CAPI benchmarks and Meiro customer data. Individual results vary.
Customer Results
Used in production at banks,
retailers, and travel companies
Deployed on-premise in a Kubernetes-managed environment to meet Czech financial regulations. Zero data egress.
Identity stitching across 6 brands and domains. Better-targeted campaigns through unified customer profiles.
Get your CAPI match rate above 80%. See it on your own data in 48 hours.
- 01 Tech Review
30-min architecture deep dive with a Meiro engineer
- 02 Pilot
Test environment with live traffic — your data, your stack
- 03 Production
Phased rollout, Piper-assisted setup
Or email [email protected]
Ask Meiro Pipes anything