The CDI Category, Defined
Customer Data Infrastructure, Done Right
Legacy CDPs lock your data in. Tag managers break every sprint. Customer Data Infrastructure (CDI) replaces both — one sovereign control plane for ingestion, identity, and routing.
- Sovereign Deployment
- Agentic Orchestration
- Zero-Tax Scaling
CDI is what engineering teams adopted once legacy CDPs — Segment, mParticle, Tealium — stopped making sense: rigid schemas, SaaS-only, MTU pricing that punishes growth.
The warehouse is the source of truth. Routing is policy-driven and agent-executed. Identity resolution is inspectable, not a proprietary graph. Deployment is yours — any cloud, any region, on-prem.
CDI gives engineers control over collection, identity, and routing, and marketers the audience tools they need — without filing tickets.
Why legacy customer data stacks fail
MTU pricing tax
Six- and seven-figure fees as you scale. You pay for user counts, not for what the data is worth. Growth gets expensive before it proves out.
Vendor-locked SaaS
No sovereignty, no deployment flexibility. GDPR, banking, and healthcare regulators now rule out US multi-tenant SaaS for sensitive customer data.
Reactive observability
You find out data is broken from a dashboard, three days late. Reports are already wrong. Campaigns have already optimized on bad signals.
The manual labor trap
Every new tool means a new SDK, a new sprint, a new on-call rotation. Engineers spend their week plumbing instead of building.
The Meiro Pipes approach to CDI
Unified ingestion
One SDK, one endpoint — web, mobile, server, webhooks. JavaScript transforms at the edge, sandbox-isolated. Schemas validated on the way in.
Transparent identity resolution
Unlimited custom identifier types. Merge rules in plain config, not a black box. Every stitch is traceable and overridable.
Policy-driven routing
Describe routing logic in plain English. Piper drafts the config. You approve and ship — full audit trail.
Glass-box observability
Every event is traceable end-to-end. Live inspector, error monitoring, Piper root-cause analysis, SIEM-ready audit logs.
Deploy anywhere
Self-hosted, BYOC, or managed. AWS, GCP, Azure, on-prem. Any region. Meet residency requirements without re-architecting.
Event-volume pricing
Not MTU. Free trial for self-serve. Enterprise pricing tracks throughput, not headcount.
How it flows
CDI vs legacy CDP vs build in-house
| Capability | Meiro Pipes (CDI) | Legacy CDP (Segment / mParticle) | Build In-House |
|---|---|---|---|
| Deployment | Self-hosted / BYOC / Managed | SaaS only | Full control |
| Time to production | Days | Days–weeks | 6–12 months |
| Pricing model | Event volume | MTU (punishes growth) | Engineering cost |
| Identity resolution | Transparent, native | Proprietary black-box | Must build |
| Governance | Policy-driven at ingest | Limited | Must build |
| AI co-pilot | Piper (native) | None | None |
| Annual cost (mid-market)* | $40–60K | $150–300K+ | $400K+ (2 FTEs) |
* Annual cost estimate for mid-market (500M–1B events/month). Legacy CDP figures based on public pricing. Build-in-house assumes 2 senior FTEs plus infra.
Customer Results
Used in production at banks,
retailers, and travel companies
Deployed on-premise in a Kubernetes-managed environment to meet Czech financial regulations. Zero data egress.
Identity stitching across 6 brands and domains. Better-targeted campaigns through unified customer profiles.
Take control of your customer data infrastructure. Start in 48 hours.
- 01 Tech Review
30-min architecture deep dive with a Meiro engineer
- 02 Pilot
Test environment with live traffic — your data, your stack
- 03 Production
Phased rollout, Piper-assisted setup
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