Customer Data Platform
One customer.
One truth.
Persistent, governed customer profiles — continuously updated and ready for segmentation, personalization, and activation.
Every customer interaction, across every channel, resolved into a single governed profile. Audiences is the persistent profile engine marketing and growth teams act on every day — complete with consent records, real-time attribute updates, and segments that activate the moment they qualify.
Core Capabilities
The governed profile layer — built for scale.
Audiences is not a generic CDP. It is the persistent, governed customer profile engine that marketing teams, growth teams, and AI agents depend on.
Single Customer View
One unified profile per customer, assembled from every data source — web, app, CRM, warehouse, offline.
Explore →Real-Time Profile Updates
Profiles update as events arrive — no batch jobs, no overnight syncs. Segment membership changes the moment a customer qualifies.
Identity Resolution Context
Powered by Meiro Pipes' 184ms identity graph. Every profile reflects a resolved customer — not a fragmented collection of anonymous IDs.
Smart Segmentation
Rule-based, behavioral, and AI-assisted segments that update in real time and activate directly to Engage or any downstream tool.
Explore →Consent Governance
Consent records live inside the profile — not bolted on. GDPR, PDPA, and regional compliance built into the data layer, not patched on top.
Profile Enrichment & Scoring
Append predictive attributes — propensity scores, LTV estimates, churn probability — directly into the profile at the data layer.
AI-Ready Profiles
Profiles accessible via structured MCP server — so AI agents operate on governed, auditable customer context inside your infrastructure.
Single Customer View
One profile.
Every touchpoint.
Audiences assembles a single, continuous profile for every customer — stitching together events from web, mobile, CRM, offline, and warehouse into one persistent record.
- Cross-channel identity — web, app, CRM, email, offline unified
- Real-time updates — profile reflects current customer state, always
- 360° attribute history — behavioral, transactional, declared, inferred
- Queryable by marketing teams without engineering support
Smart Segmentation
Segments that activate
the moment they're ready.
Build segments using rules, behavioral patterns, predictive scores, or AI-assisted criteria. Membership updates in real time — no batch windows, no syncing lag.
- Rule-based, behavioral, and AI-assisted segment builder
- Real-time qualification — customer enters or exits instantly
- Activate to any channel — Engage, paid media, warehouse, AI agents
Use Cases
Built for the teams that own growth.
Audiences gives every team a reliable, governed customer record — without bottlenecking on engineering.
Personalize at scale without guesswork
Marketing teams need profiles they can trust. Audiences delivers a governed single view — so campaigns target the right person with the right context, not stale CRM exports.
- Real-time segment activation to email, push, paid
- Consent-safe targeting without manual data pulls
- No-code audience builder — independent of engineering
Lifecycle automation on a single profile
Growth experiments fail when they run on fragmented data. Audiences gives growth teams a complete, live profile — so A/B tests, lifecycle triggers, and retention plays act on reality.
- Behavioral scoring — identify high-value moments
- Churn propensity scores in the profile, ready to act on
- Segment overlap analysis to avoid audience fatigue
Replace fragmented CRM views with one truth
CRM data is often siloed, delayed, and incomplete. Audiences unifies CRM records with behavioral events and transaction history into one continuously updated profile.
- Unified identity across CRM, web, app, and offline
- Profile accessible via API for CRM enrichment
- Contact suppression based on live consent records
Give AI agents the context they need
AI personalization stalls when models operate on incomplete or ungoverned data. Audiences provides a structured, consent-governed customer profile — accessible to AI agents through a controlled MCP server.
- MCP server access — structured, scoped, auditable
- AI runs on your data inside your infrastructure
- No prompt injection risk from raw unstructured data
The Meiro Platform
No syncing. No ETL. One engine.
Audiences is the profile layer of a fully integrated platform. What Pipes captures and resolves, Audiences immediately profiles. What Audiences segments, Engage immediately activates. No middleware. No latency.
Meiro Pipes
Captures events from every touchpoint. Resolves identity in real time. Feeds clean, deduplicated data into the platform.
Explore PipesMeiro Audiences
Builds the single customer profile — enriched with attributes, segments, predictive scores, and consent records. The governed truth.
You are hereMeiro Engage
Activates profiles across email, push, SMS, WhatsApp, paid media and AI agents — in real time, from the same data layer.
Explore Engage
On-Prem Deployment & Data Sovereignty
Your customer profiles.
Your infrastructure.
Audiences inherits the Meiro platform's core differentiator: full infrastructure sovereignty. Every profile, every segment, every consent record — inside your environment. Zero data egress.
Deploy on AWS, GCP, Azure, or on-prem Kubernetes. Or let Meiro manage it — your data stays yours either way.
Customer profiles never leave your environment. Profile queries, segment computations, and activation decisions run inside your infrastructure.
GDPR, PDPA, HIPAA, and regional data residency requirements are enforced at the profile level — not patched on with middleware.
AI agents access customer profiles via a structured MCP server — governed, scoped, and auditable. Your models run on your data.
Start building customer profiles that are truly yours.
Deploy on your cloud, on-prem, or managed by us. Talk to our team or explore the platform today.