Turn anonymous visitors into engaged customers with identity resolution
Unlock up to 3X more opportunities to engage and convert unauthenticated users with Meiro’s real-time customer identity resolution. By stitching anonymous interactions into known unified customer profiles, Meiro makes more customers addressable with precise, automated personalization, helping you drive higher marketing performance, efficiency, and ROI.
Real-time identity resolution
Supporting complex B2B and B2C customer definitions
Graph-based customer model
Unlimited stitching rules
Impact in numbers:
Increase in conversion rates
Increase in addressable audience size
Increase in gross profits
increase in ad campaign CTR
IMPROVED ADDRESSABILITY
Recognize and reach more customers in real time
Customers interact with your brand across devices and browsers—logged in or anonymous—leaving behind fragmented data tied to various identifiers (e.g., email, device ID, cookies, etc.). Meiro stitches together anonymous and authenticated interactions into a unified profile, enabling seamless customer recognition across touchpoints.
This empowers brands to reach more customers with personalized behavior-triggered campaigns (e.g., abandoned cart recovery) or dynamic ad retargeting, improving marketing performance.
REAL-TIME IDENTITY STITCHING
Every minute counts when recovering lost conversions
Retargeting users who abandon a form or a checkout within minutes is crucial for improving conversion rates. While legacy CDPs run batch identity stitching overnight at the expense of your business results, Meiro handles large-scale computation and updates customer profiles in real-time, enabling instant re-engagement instead of losing a 24 hours to inefficiency.
FLEXIBLE CUSTOMER DEFINITIONS
Tailor identity resolution to your business model
Meiro’s flexible identity stitching can adapt to B2C, B2B, and complex hybrid structures, based on your unique business model, customer definitions, and use cases. By tracking individuals, households, accounts, and multi-user organizations and supporting dynamic customer relationships (e.g., changing service contracts, shared business accounts), Meiro stands among the few CDPs able to handle this level of complexity.
GRAPH-BASED CUSTOMER MODEL
Track customer journeys across the entire funnel
Most systems recognize customers only after login or purchase, losing valuable pre-conversion behavioral data. Meiro persistently tracks anonymous users from the first touchpoint, backstitching historical interactions to their profile once they authenticate. Our real-time graph identity model maps relationships between data points, while automatic deduplication maintains clean, continuously evolving rich profiles.
NO LIMITS ON STITCHING RULES
Achieve the most accurate customer identity
Unlike CRMs that rely on hard IDs like email, Meiro CDP supports any number of unique identifiers, without restricting you to a single data type. You can also apply unlimited data sanitization and quality improvement rules, accounting for case sensitivity, human input errors, blacklisting certain identifiers or test accounts, and prevent incorrect stitching by blocking shared public browsers from merging into one profile.
"Meiro = CDP platform for your company!"
If I am thinking about CDP topic and about how it should look like within the company, I truly believe that Meiro and their platform is so called benchmark. They have a team of professionals that make onboarding smooth for colleagues in company. They respond quickly on questions. They provide a great guidance and I can honestly say that their knowledge in area of personalization and CDP comes from huge experience.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Explore CDP use cases
Abandoned basket
Recover otherwise lost sales by re-engaging customers that have not completed a purchase with abandoned cart reminders enriched with personalized recommendations
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Improve customer acquisition
Retarget returning anonymous web visitors with personalized content to improve likelihood of conversion.
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Reduce ad spend
Use 1st-party data for real-time segmentation, lookalike modeling to implement ad performance and budget optimization tactics across ad platforms.
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What’s unique about Meiro Customer Data & Experience Platform
Accelerated data integration
Unlike most CDPs, Meiro automates data normalization, cleaning, and enrichment, letting you ingest unstructured data in real-time and batch with native Reverse ETL, cutting implementation time and dependency on internal resources.
Learn more about Data Management
Best-in-class identity resolution
Meiro combines machine learning with deterministic and probabilistic methods to create comprehensive customer profiles across devices, browsers, and touchpoints—both online and offline—in real-time, leading to enhanced targeting, personalization, and campaign performance.
Learn more about Single Customer View
No-code segmentation & campaign orchestration
Empowering marketers to build micro-audience segments without IT support, then craft, launch, and optimize multi-step omnichannel experiences—synchronizing targeting across advertising platforms and orchestrating campaigns across all owned channels.
Learn more about Smart Segmentation
Headless personalization across devices
Unlike most personalization techniques that rely on real-time data, Meiro empowers your web and mobile app CMS to deliver AI-driven, headless personalization, leveraging rich historical customer insights stored in the CDP—enhancing experiences and driving customer lifetime value (CLV).
Learn more about Personalization
Ultimate composability
Agile, scalable, and highly flexible, Meiro integrates seamlessly with your MarTech stack and data infrastructure, allowing you to choose only the CDP components you need. Meiro keeps your data securely within your data warehouse, reducing hidden costs and ensuring full control over your customer data.
Deployed anywhere
For full control over data and tech stack, Meiro enables IT teams to integrate their own security standards and tools and delivers private deployments across all major clouds and on-premise. Even as a managed service, Meiro supports deployments in over 100 countries, ensuring local data residency compliance.
Learn more about Deployment OptionsUnleash the full potential of your customer data. Let’s talk!
