Data Management
Meiro CDP is location-agnostic – it comes to your data no matter where that data is: on premise or in the cloud. We use strict security frameworks and understand the importance of location and local interest.
Impact in numbers:
Faster audience segmentation and campaign setup
Average increase in customer lifetime value (CLV)
Reduction in advertising spend
Higher customer engagement
Your data is yours alone
All of the data you collect from every touchpoint is yours – whether collected on premise or in a private cloud. You maintain full data ownership on your terms to do with as you please, and as your brand needs.
Data governance that’s up to your standards
Data governance is in your complete control to ensure it’s as secure as you want it to be. Data is always prepared to meet your internal security standards.
Least Privilege. Maximum Protection
We maintain the principle of least privilege – Meiro CDP only needs to read, it doesn’t write. You maintain full control over all access points and user rights.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Explore CDP use cases
Abandoned basket
Recover otherwise lost sales by re-engaging customers that have not completed a purchase with abandoned cart reminders enriched with personalized recommendations
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Product replenishment
Let customers who have previously purchased a product know when it is time to replenish their goods and encourage repeated purchase.
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Churn management
Leverage behavior signals from multiple devices to create rich customer identity and offer your customers only the most relevant products.
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What’s unique about Meiro Customer Data & Experience Platform
Accelerated data integration
Unlike most CDPs, Meiro automates data normalization, cleaning, and enrichment, letting you ingest unstructured data in real-time and batch with native Reverse ETL, cutting implementation time and dependency on internal resources.
Learn more about Data Management
Best-in-class identity resolution
Meiro combines machine learning with deterministic and probabilistic methods to create comprehensive customer profiles across devices, browsers, and touchpoints—both online and offline—in real-time, leading to enhanced targeting, personalization, and campaign performance.
Learn more about Single Customer View
No-code segmentation & campaign orchestration
Empowering marketers to build micro-audience segments without IT support, then craft, launch, and optimize multi-step omnichannel experiences—synchronizing targeting across advertising platforms and orchestrating campaigns across all owned channels.
Learn more about Smart Segmentation
Headless personalization across devices
Unlike most personalization techniques that rely on real-time data, Meiro empowers your web and mobile app CMS to deliver AI-driven, headless personalization, leveraging rich historical customer insights stored in the CDP—enhancing experiences and driving customer lifetime value (CLV).
Learn more about Personalization
Ultimate composability
Agile, scalable, and highly flexible, Meiro integrates seamlessly with your MarTech stack and data infrastructure, allowing you to choose only the CDP components you need. Meiro keeps your data securely within your data warehouse, reducing hidden costs and ensuring full control over your customer data.
Deployed anywhere
For full control over data and tech stack, Meiro enables IT teams to integrate their own security standards and tools and delivers private deployments across all major clouds and on-premise. Even as a managed service, Meiro supports deployments in over 100 countries, ensuring local data residency compliance.
Learn more about Deployment OptionsUnleash the full potential of your customer data. Let’s talk!
