Data Collection
Meiro Events is a product we built as the first layer of the CDP stack in reaction to recent privacy changes to address the need of collecting customer data on web and in apps persistently over time with 100% quality. Read here why.
Impact in numbers:
Faster audience segmentation and campaign setup
Average increase in customer lifetime value (CLV)
Reduction in advertising spend
Higher customer engagement
Complete Data. For everything you need
When it comes to collecting complete mobile and web-user behaviour data, you often have to choose between effective and affordable options. But only Meiro offers you everything you need. Fully configurable to track any and every user action, and most importantly able to work on any device – Chrome in private setting, Safari, Mozilla or even Brave. How? Simple. By becoming a native part of your web or mobile app.
Learn why the best approach is a first-party approach
Meiro is flexible. As it’s not SaaS, it works on the server side. Which means it doesn’t get blocked by ad blockers and isn’t affected by recent privacy restrictions on most browsers and even ITP2. Data is collected into your own server, even if we run it for you. In our environment, the customer’s data set is never in a shared space by default.
Useful no matter what
Can’t yet justify full CDP implementation? Meiro Events is still useful to gain a complete picture of your user base behavior on your digital platforms.
You can configure the sharing of events data to other analytic tools so acts as a router as well as a collector. Or simply use it to directly feed to other systems like recommendation engines or personalization tools.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Explore CDP use cases
Abandoned basket
Recover otherwise lost sales by re-engaging customers that have not completed a purchase with abandoned cart reminders enriched with personalized recommendations
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Product replenishment
Let customers who have previously purchased a product know when it is time to replenish their goods and encourage repeated purchase.
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Churn management
Leverage behavior signals from multiple devices to create rich customer identity and offer your customers only the most relevant products.
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What’s unique about Meiro Customer Data & Experience Platform
Accelerated data integration
Unlike most CDPs, Meiro automates data normalization, cleaning, and enrichment, letting you ingest unstructured data in real-time and batch with native Reverse ETL, cutting implementation time and dependency on internal resources.
Learn more about Data Management
Best-in-class identity resolution
Meiro combines machine learning with deterministic and probabilistic methods to create comprehensive customer profiles across devices, browsers, and touchpoints—both online and offline—in real-time, leading to enhanced targeting, personalization, and campaign performance.
Learn more about Single Customer View
No-code segmentation & campaign orchestration
Empowering marketers to build micro-audience segments without IT support, then craft, launch, and optimize multi-step omnichannel experiences—synchronizing targeting across advertising platforms and orchestrating campaigns across all owned channels.
Learn more about Smart Segmentation
Headless personalization across devices
Unlike most personalization techniques that rely on real-time data, Meiro empowers your web and mobile app CMS to deliver AI-driven, headless personalization, leveraging rich historical customer insights stored in the CDP—enhancing experiences and driving customer lifetime value (CLV).
Learn more about Personalization
Ultimate composability
Agile, scalable, and highly flexible, Meiro integrates seamlessly with your MarTech stack and data infrastructure, allowing you to choose only the CDP components you need. Meiro keeps your data securely within your data warehouse, reducing hidden costs and ensuring full control over your customer data.
Deployed anywhere
For full control over data and tech stack, Meiro enables IT teams to integrate their own security standards and tools and delivers private deployments across all major clouds and on-premise. Even as a managed service, Meiro supports deployments in over 100 countries, ensuring local data residency compliance.
Learn more about Deployment OptionsUnleash the full potential of your customer data. Let’s talk!
