Data Collection
Meiro Events is a product we built as the first layer of the CDP stack in reaction to recent privacy changes to address the need of collecting customer data on web and in apps persistently over time with 100% quality. Read here why.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Complete Data. For everything you need
When it comes to collecting complete mobile and web-user behaviour data, you often have to choose between effective and affordable options. But only Meiro offers you everything you need. Fully configurable to track any and every user action, and most importantly able to work on any device – Chrome in private setting, Safari, Mozilla or even Brave. How? Simple. By becoming a native part of your web or mobile app.
Learn why the best approach is a first-party approach
Meiro is flexible. As it’s not SaaS, it works on the server side. Which means it doesn’t get blocked by ad blockers and isn’t affected by recent privacy restrictions on most browsers and even ITP2. Data is collected into your own server, even if we run it for you. In our environment, the customer’s data set is never in a shared space by default.
Useful no matter what
Can’t yet justify full CDP implementation? Meiro Events is still useful to gain a complete picture of your user base behavior on your digital platforms. You can configure the sharing of events data to other analytic tools so acts as a router as well as a collector. Or simply use it to directly feed to other systems like recommendation engines or personalization tools.
Ready to maximize your user data potential in and engage customers in the most meaningful way?
Learn how our customer data platform (CDP) equipped with native omnichannel marketing tools, help organizations worldwide boost revenue growth and improve customer satisfaction.
