Meiro is an easy to deploy data layer

It consolidates and activates all of your customer data across every touchpoint. Data from CRM, DMP, in-store, web, apps, social, and more is transformed into rich customer profiles that are ready to be deployed on any platform, by any team, in real time.

Single Customer View

It all starts here. Single customer profiles are consistently enriched, and can be used to provide detailed personalisations, deploy micro-targeted custom audiences, and more.

Data consolidation and identity stitching provide a rich, detailed picture of customer behaviour across every touchpoint

ETL is natively a part of Meiro CDP. That means fast and flexible data pipelines, automated data cleansing, and (nearly) unlimited integrations

Use behavioural insights to build deep personalisations in real time, for any customer experience platform, business intelligence system, and enrich your CRM data.

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What the Single Customer View Means for You

Identity stitching at this level is hard to execute. The key is in the data preparation that underpins the Meiro CDP and sets it apart from DMPs and other systems. Data is collected, consolidated, and perfectly-prepared automatically and transparently. This is the end of wasted time on manual data prep. The result is a timeline view, at the single-customer level, of behaviour-based attributes like email and web engagement, in-store purchases, customer support experiences, and any other touchpoint.

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Data management

Meiro CDP is location-agnostic - it comes to your data no matter where that data is: on premise or in the cloud. We use strict security frameworks and understand the importance of location and local interest.

You maintain full data ownership, on your terms, on premise or in a private cloud. Your data is yours and yours alone

Data governance is in your hands and data is prepared to your internal security standards

We maintain the principle of least privilege, Meiro CDP only needs to read, it doesn’t write. You maintain full control over all access points and user rights

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The Importance of Data Location

On-premise CDPs are supposed to be impossible, but Meiro CDP is just that. For you, it means unprecedented data governance and integrity. We care deeply about the safety of your data and, as an administrator of your Meiro CDP environment, you have complete control over who has access to what data and who can see PII data independently. During each ingestion of new data, Meiro CDP maps every row back to its original source - effectively mapping your data silos, sources, and systems. So, next time a customer asks to have their data deleted, finding it is simple. And, it’s a white box solution, so you can bring your own algorithms to it.

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Data availability

Meiro CDP makes your data available for every business unit. Marketers and customer experience teams can build rich custom audiences on-the-fly, business intelligence teams have clean and comprehensive data to analyze, and more.

Build custom audiences, microsegments, and lookalike audiences in seconds with an easy-to-use interface built especially for non-technical teams

Leverage behavioural signals from multiple touchpoints to build deep personalisations

Data science and BI teams have easy access to clean, consolidated, standardized data - and are no longer wasting time on data prep

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Next Generation Data Availability

Meiro CDP stops at the “last mile” of activation. It’s not a replacement for your marketing automation, customer experience, or BI tools - it enables to you use these tools far more effectively by supplying rich, reliable customer data to them. Meiro uses machine learning and AI to build custom segments based on insights from your entire, unified database - automatically.

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