Personalization made simple
Build meaningful connection with your customers by leveraging 1st-party data to personalize their experiences across marketing channels and maximize conversions, CLV and ROI.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Embedded web banners
This format in CDP allows you to serve highly personalized messages displayed as native content on your website (all the device types). Banners are synced to the web page layout of other adjacent product/service listings on a website, giving a unique message to the chosen audience segment. As the format seamlessly merges within the page layout, the recommendation nudge takes away the feeling of “advertised promotions”.
Pop-up banners
This is an ‘unmissable’ format designed to carry personalized messages that require an immediate call to action from the customers. Creating a positive disruption to a missed CTA, pop-up banners enable users to re-navigate their customer journey and help businesses optimize low-hanging fruits with a distinctive messaging approach on all types of devices. It’s highly effective for repeat website visitors for simplifying their product discovery based on previous interactions.
Push notifications
Push notifications are enabled on brand mobile apps, to push out relevant information to customers even while they are not actively engaging with any brand channel. With the help of a CDP, you can work with multiple custom-defined attributes to deliver deeply personalized messaging, that can be additionally enriched with predictive insights. Push notifications offer a powerful form of engagement in the mobile-first ecosystems businesses today operate in. They also allow a very high degree of flexibility in terms of timing the messaging irrespective of the users’ “activeness”.
Email marketing
Meiro empowers businesses with real-time insights on customer behavior, enabling personalized email campaigns. Through predictive analytics, businesses can proactively win back potential churners. Meiro also facilitates timely and relevant messaging for customer loyalty, including product recommendations, replenishment reminders, and abandoned cart recovery.
Explore our use cases
Product recommendations
Enhance customer experience with timely and relevant product recommendations, to drive higher customer lifetime value.
Leverage a broad range of behavioral signals
Design your own algorithm or use out of the box recommendations
Integrate with professional solutions or data science environment
Product replenishment
Let customers who have previously purchased a product know when it is time to replenish their goods and encourage repeated purchase.
Trigger automated email/web banner/push to notify customer before their product runs out
Dynamically personalized product recommendations
Utilize social or programmatic channels to follow up with retargeting campaigns
Churn management
Leverage behavior signals from multiple devices to create rich customer identity and offer your customers only the most relevant products.
Tailor recommendation models for each customer
Incorporating live checks for stock availability
Trigger specific campaigns aimed to increase customer engagement — email, push, ads.
Personalize customer experiences in real time
Meiro Audience API
Using the Audience API, leverage insights into customer behavior, purchase history and affinities to dynamically show them the products they most likely to purchase based on their profiles.
CustomizableThe queries can be set based on specific business objectives (Ab Bskt., replenishment, promoting house brands etc.).
Real timeOnce the queries are set, the findings are generated almost instantly with every new interaction.
Built for volumeThe Audience API is designed to deliver even in a high volume customer data environment.
AutomatedOnce set up, the recommendation and the activation is automated for seamless management and CX.
Grab a free copy of personalization guide
Explore our curated insights on personalization: customer data and consent management, complex identity resolution, expanding beyond your tech stack, and leveraging a CDP for enhanced personalization.
Ready to maximize your user data potential in and engage customers in the most meaningful way?
Learn how our customer data platform (CDP) equipped with native omnichannel marketing tools, help organizations worldwide boost revenue growth and improve customer satisfaction.
