Moving Walls partners with Meiro
Moving Walls' patented audiences measurement platform optimises a brand's media spends and is able to target them at different stages during their offline journey. The partnership with Moving Walls and Meiro creates a seamless offline-online experience, where they harness their first-party data through Meiro's technology, then seamlessly reach out to the same audiences using Outernet Screens. The 'Outernet' refers to opportunities that can capture the attention of consumers in moments when consumers are not busy looking at their phones. Working hand in hand, both Moving Walls and Meiro will be able to provide a whole solution at different touchpoints, enabling audiences to stay connected both offline and online without breaking resonance with audiences. There have been many proven campaigns around how offline is the most effective primer of online, and when both offline and online work together, they deliver better marketing results.
Company:
Moving Walls
Partner type:
Technology
Region:
Singapore, Indonesia, Malaysia, India and USA
Our partnership with Meiro delivers an omnichannel advertising reach solution to leading brands who have harnessed their first party data using Meiro’s technology. They can now seamlessly reach out to similar audiences using large outernet digital screens. The Moving Walls’ patented audiences measurement platform optimises a brands media spends and retargets them in different stages in their offline journey. I also believe that this partnership creates an Offline-to-Online (O2O) media solution that enables businesses with a strong retail footprint to build a media business leveraging their first party data and first party media.
Puneet Giri
COO
Moving Walls is a media technology company with a presence in India, Malaysia, Singapore, and The United States. We enable leading brands to Measure, Reach, and Influence consumers on the move.
We operate Moving Audiences, a location intelligence platform that brings transparency and automation to out-of-home media via Planning, Buying, and Measurement tools.
In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Recently, we were identified by Unilever as one of the most innovative companies in the region.
Why partner up with Meiro?
As a native data integrations focused company, we thrive on collaboration. We are always looking to expand our tech allies and connect with the best ones in the market.
Drive advertising client ROIs through the roof with first-party data (looking at ya, agencies!)
Move on from manually wiring up clients’ data to delivering tangible results through consultative service experience.
The advertising industry is constantly evolving and old tech processes are not enough. New technologies such as CDPs are rising and companies need to keep up.
Work with experts that helped top banks and telcos in SEA turn regular data integration jobs into high value-added services.