ADA partners with Meiro
ADA clients will get to leverage Meiro’s Customer Data Platform (CDP) to elevate their data-driven marketing strategies. Companies are able to experience the benefits of having a CDP – improve customer experience, profitability, maximize customer lifetime value, retention through first-party data – without the need for much technical knowledge on the part of business users. They will have the support in planning, designing, and executing omnichannel customer experience strategies by the local expert team help from ADA. This will be done through the seamless integration of Meiro’s CDP and ADA’s proprietary Data Management Platform (DMP) – XACT
Company:
ADA
Partner type:
Consulting
Region:
Asia
From our many years working with clients on digital marketing transformation, the heart of the problem is unifying their data. They realise that their tech is inadequate to create a quality data layer that delivers an exceptional customer experience. Meiro CDP eases a lot of marketing processes such as basket analysis and segmentation, by having all the data piped into a central hub. With their flexibility in working with us, we are able to plug in our data and receive quality insights. Combined with good business rules, this enables us to activate our data well. With one of our financial clients, we saw their CPA improved from a double-digit to a single-digit after implementing Meiro CDP.
Yih Cheng Yak
Director, Business Solutions
ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.
Operating across 9 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:
- Business strategy to help client grow their digital marketing
- Providing business insights, data enrichment, and advanced analytics
- Understanding the consumer mindset and designing data-driven creative marketing strategies
- Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
Why partner up with Meiro?
As a native data integrations focused company, we thrive on collaboration. We are always looking to expand our tech allies and connect with the best ones in the market.
Drive advertising client ROIs through the roof with first-party data (looking at ya, agencies!)
Move on from manually wiring up clients’ data to delivering tangible results through consultative service experience.
The advertising industry is constantly evolving and old tech processes are not enough. New technologies such as CDPs are rising and companies need to keep up.
Work with experts that helped top banks and telcos in SEA turn regular data integration jobs into high value-added services.