Google Cloud Pub/Sub

Google Cloud Pub/Sub is a fully managed messaging service that enables real-time data streaming by allowing applications to publish and subscribe to events asynchronously. It is used for building scalable, event-driven systems and processing large volumes of data.

Integrating Pub/Sub with Meiro CDP enhances real-time event processing by combining first-party data collection with Cloud Pub/Sub. This integration ensures immediate customer profile updates and enables real-time segmentation, driving timely and personalised customer experiences.