Amazon Kinesis

Amazon Kinesis is a managed streaming service by AWS that collects, processes, and analyses real-time data from various sources. It’s used to handle high-volume data streams, enabling applications to respond instantly to new information, such as customer interactions.

Integrating Amazon Kinesis with Meiro CDP (Customer Data Platform) allows brands to ingest and analyse customer data in real-time, supporting immediate updates for segmentation, personalisation, and engagement. This integration helps deliver up-to-the-moment insights, enhancing customer experiences by ensuring the CDP reflects the latest interactions across touchpoints.