Trade Desk

The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

A combination of Meiro’s first-party data with The Trade Desk industry-leading programmatic platform will give advertisers and marketers the power to lower CPA, create better match rates and precise customer segmentation. CDP collects and connects customers’ data from any touchpoint offline and online. The platform also manages identity resolution and detailed advanced segmentation without this data leaving the control of the brand.

Meiro CDP connects this data with The Trade Desk’s Demand Side Platform (DSP) to deliver even better-optimized campaigns.