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CDP for retail and e-commerce

Delight customers with personalized experiences across touchpoints, optimize ad spend, drive ROI and increase customer lifetime value (CLV).

Tried and trusted by e-commerce brands worldwide
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Arya Logan
GenderFemale
Emailarya.l@email.com
Phone number+65 776 283 163
InterestSkincare, Beauty
Customer loyaltyLoayal
Average weekly spend$120
LocationSingapore, SG
Activation
channels:
crosschannel
crosschannel
crosschannel
crosschannel
crosschannel
Last activity:
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Website
Browsing: Hair masks
store
Store
Order pick up
shopping-cart
Website
Ordered: Face mask
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Email
Opened: Summer sale campaign
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Website
Added to cart: Face cream

Problems we came here to solve

siren iconAdvertising industry change

Meiro's native web tracking overcomes 3rd-party cookie deprecation, enabling effective targeting and personalization even for anonymous users. Leveraging 1st-party data, it optimizes campaigns, reaching broader audiences and driving ROI.

puzzle iconFragmented customer identity

Our identity resolution connects customer interaction across devices and any other touchpoints online and offline, providing a single view of customers and their journeys, ultimately driving revenue growth through enhanced precision and addressability.

stacked barrels iconTechnical data silos

Our CDP addresses the challenge of fragmented customer data by unifying data from various systems like CRM, POS, and advertising platforms, enabling complete customer views and enhancing marketing efficiency.

Success story from Australian pharmacy chain

Addressability increase:10.9M

new users identified with 1st-party tracking

Revenue growth:25%

in vendor marketing/retail media

Efficiency boost:200+

audience segments created with Meiro

Client’s challenges & Meiro’s solutions:

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Required a data storage solution compliant with Australia's regulatory requirements

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Hosted Meiro CDP on Australian DigitalOcean datacenter meeting the local data residency requirements

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Lack of a holistic view of customer data across touchpoints

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Aggregated data from various sources creating comprehensive customer identity graph

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Time-consuming and resource-intensive audience building for each marketing channel

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Provided user-friendly tools for no-code audience segmentation and immediate activation across company’s marketing channels

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Inefficient retail media monetization and vendor marketing due to lack of audience insights

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Streamlined and automated media planning and campaign execution for vendors generating new incremental value

Go to success storylong arrow right

What e-commerce brands love about Meiro CDP

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Consolidated online & offline data

By collecting real-time user interactions across browsers, devices, and touchpoints, online and offline, Meiro consolidates a holistic, single view of customers. Our persistent 1st-party web and mobile app tracking ensures a smooth transition to a cookie-less future and enables engagement even with unauthenticated users.

retail customer channels
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No-code, granular segmentation

Easily create complex audience segments in real time without a single line of code or IT support. Our intuitive CDP empowers business teams to leverage 1st-party audiences for various purposes: automate marketing campaigns, personalize customer experiences, optimize ad performance, unlock new revenue streams through vendor marketing, and more.

retail churning customer
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Omnichannel campaign orchestration

Meiro provides a centralized platform for activating customer data in cross-channel marketing campaigns, tailored to each customer's unique journey and needs. Seamlessly integrate your existing marketing stack with our pre-built integrations, or leverage Meiro's native tools to drive impactful campaigns directly from the CDP's interface.

retail and media channels
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Hyper-personalization

Meiro CDP leverages historical data in combination with real-time interactions enabling brands to provide personalized customer experiences that maximize conversions and ROI. Craft personalized offers and recommend products based on behavior, purchase history, interests, affinities, and more.

retail personalized content
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Ads budget optimization

Securely feed 1st-party data to advertising platforms for precise targeting and personalization, reducing ad budget waste. Use Meiro’s direct integrations with advertising platforms such as Facebook and Google for lookalike modeling, suppression campaigns, and retargeting of anonymous visitors for optimal ad effectiveness.

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Analytics and reporting

In addition to bespoke customizable analytics & dashboard solution built into Meiro, we support seamless integrations of any customer or performance data gathered in the CDP into the client's existing BI tools, Data Science, and ML platforms for effortless consolidation of data across internal systems.

meiro cdp diagnostic dashboard

CDP use cases for
 retail and e-commerce

+26% increase in conversion

Abandoned basket

Recover otherwise lost sales by re-engaging customers that have not completed a purchase with abandoned cart reminders enriched with personalized recommendations

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+92% better ROAS

Reduce ad spend

Use 1st-party data for real-time segmentation, lookalike modeling to implement ad performance and budget optimization tactics across ad platforms.

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ROAS
+23% increase in conversion

Improve customer acquisition

Retarget returning anonymous web visitors with personalized content to improve likelihood of conversion.

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Retarget returning anonymous web visitors with personalized content to improve likelihood of conversion.
ebook of use cases for retail industry

Download the entire library of CDP use cases

Access this free collection of proven, revenue-generating use cases we’ve built for our e-commerce and retail customers.

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What our clients say

Increase in cross-device addressability

200%

for abandoned basket emails alone


"They have a team of professionals who make onboarding smooth. They provide great guidance, and I can honestly say that their knowledge comes from extensive experience. If I am thinking about CDP and how it should look within the company, I truly believe that Meiro CDP is a benchmark."

Peter TomkoGroup Data Strategist, Dr.Max Pharmacy Chain
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Increase in retail media revenues

25%

due to granular segmentation


"Meiro has streamlined our processes, enriched our data, and provided invaluable customer insights, enhancing our campaign approach and efficiency. The exceptional support from the Meiro team has been instrumental in our success. I highly recommend Meiro CDP to businesses aiming to optimize marketing strategies and drive growth."

Kent Len Head of Performance Marketing, Chemist Warehouse
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Trusted by Marketers & IT
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Here’s how Meiro is different from other CDPs

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Wall-to-wall approach

From data integration, cleaning, and management to omnichannel marketing activation — get all in one and achieve faster time-to-value without rebuilding your MarTech stack or setting up any additional infrastructure.

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Flexible delivery model

For security-driven clients required to comply with local data residency regulations, we offer single-tenant solutions for private hosting in every major cloud or on-premise anywhere in the world.

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Built to adapt and grow with you

Meiro CDP is a transparent, flexible, and scalable solution that seamlessly integrates with the client’s tech stack and existing internal systems, promoting efficiency, security, and data control.

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Ease of use

Business users gain autonomy from overburdened IT teams with no-code audience segmentation and comprehensible customer insights available for immediate marketing activation and analytics.

In reading mood? We got you!

Ready to take your personalization game to the next level?

Unleash the full potential of your customer data. Let’s talk!