Media & Publishing
Customer Data Platform for media & publishing Houses
Unleash the potential of 1st-party customer data — deliver personalized customer experiences that are consistent across devices and channels.
Tried and trusted by media publishers worldwide
Problems we came here to solve
Fragmented customer identity
Our identity resolution connects customer interaction across devices and any other touchpoints online and offline, providing a single view of customers and their journeys, ultimately driving revenue growth.
Advertising industry change
Meiro's 1st-party identity-based data optimizes campaigns and enhances audience monetization, helping media publishers navigate the deprecation of 3rd-party cookies.
Low monetization efficiency
No-code audience segmentation enables direct sales and programmatic advertising, maximizing the value of your 1st-party data and unlocking new revenue streams.
Success story from Indonesian media conglomerate
- Long time to create and activate user segments across channels
- Customer data from 3 different video platforms was not accessible via single interface
- Difficulties with commercializing audience segments
- Segment creation time was reduced from half a day to a couple of minutes
- Customer data unified across brands and tools making it accessible for business users
- Additional source of revenue from monetizing audience segments through ad exposure
What media publishers love about Meiro CDP
Single Customer View
Meiro unifies user identifiers and data from various domains, enabling richer insights into customer preferences and enabling personalized, consistent experiences across all your properties.
Hyper-personalization
Meiro tracks users throughout their journeys, personalizing content recommendations in real-time based on profile attributes, behavioral signals, and engagement history.
No-code Segmentation
Create and send audiences to marketing platforms without manual work or IT involvement. Empower your marketing team to build segments and activate them instantly across channels.
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Optimized Ad Performance
Use granular segments to maximize campaign efficiency and leverage lookalike modeling to extend your reach while reducing wasted ad spend.
Omnichannel Campaign Orchestration
Integrate your existing marketing stack or use Meiro's native tools like Mobile Push, Email, and Web Banners to deliver consistent, personalized experiences across all channels.
Bespoke Analytics
Meiro provides a native, customizable analytics dashboard measuring campaign impact at the user level, making it cost-effective for large data volumes.
CDP use cases for media publishers
+25% additional revenue
Monetize 1st-party Audiences
Create and sell inventories to brands via direct buy or programmatic ecosystem.
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+20% better conversion rates
Sell Premium Subscriptions
Identify propensity of free users to become premium subscribers with timely offers.
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+60% more engagement
Personalize Customer Experience
Identify returning visitors and expose relevant content to retain users longer.
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Download the entire library of CDP use cases
Access this free collection of proven, revenue-generating use cases we've built for our customers in media and publishing industries.
Here's how Meiro is different from other CDPs
Wall-to-wall approach
From data integration to omnichannel activation in one platform; achieve faster time-to-value without rebuilding your MarTech stack or setting up additional infrastructure.
Flexible delivery model
Offers single-tenant solutions with private cloud hosting or on-premise deployment for data residency compliance and security-driven organizations.
Built to adapt and grow
Transparent, flexible, scalable solution seamlessly integrating with client tech stack and internal systems, promoting efficiency, security, and data control.
Ease of use
Business users gain autonomy with no-code segmentation and comprehensible customer insights for immediate marketing activation and analytics.
Ready to take your personalization game to the next level?
Unleash the full potential of your customer data. Let's talk!