CDP for media and publishing
Unleash the potential of 1st-party customer data — deliver personalized customer experiences that are consistent across devices and channels.
channels:
Problems we came here to solve
Fragmented customer identityOur identity resolution connects customer interaction across devices and any other touchpoints online and offline, providing a single view of customers and their journeys, ultimately driving revenue growth through enhanced precision and addressability.
Advertising industry changeMeiro's native web tracking overcomes 3rd-party cookie deprecation, enabling effective targeting and personalization even for anonymous users. Leveraging 1st-party identity-based data, it optimizes campaigns, reaching broader audiences and driving ROI.
Low monetization efficiencyOur CDP empowers non-technical users to effortlessly create and activate audience segments. With seamless integrations into your ad tech stack, Meiro streamlines direct sales, media partnerships, and programmatic advertising, helping you sell more premium ad placements.
Success story from Indonesian media conglomerate
due to personalization
due to probabilistic matching
due to audience segmentation
Client’s challenges & Meiro’s solutions:
Long time to create and activate user segments across channels
Segment creation time was reduced from half a day to a couple of minutes
Customer data from 3 different video platform was not accessible via single interface
Customer data unified across brands and tools making it accessible for business users
Difficulties with commercializing audience segments
Additional source of revenue from monetizing audience segments through ad exposure
What media publishers love about Meiro CDP
Single customer view
Meiro unifies user identifiers and data from various domains and devices under single profiles. This helps media businesses gather richer insights into customer preferences and behavior, that can be used for more effective segmentation and sales of inventories.
Hyper-personalization
Keep your users engaged by understanding and catering to their interests. CDP tracks users throughout the customer journey collecting signals across different touchpoints and devices which enables media publishers to personalize content recommendations in real-time based on customer profile attributes and historical data.
No-code segmentation
Easily create and send audiences to marketing and advertising platforms without manual list pulls or IT involvement. Create audiences based on customers' content affinities, geo, demographics, and behavior, enabling highly personalized messaging that nurtures loyalty and resonates with customers.
Learn more about Smart Segmentation
Optimized ad performance
Use granular audience segments to maximize efficiency of your ad campaigns and budgets. Leverage lookalike modeling of your best customers to acquire new users or suppress converted audience groups to lower cost per conversion (CPC).
Omnichannel campaign orchestration
Seamlessly integrate your existing marketing stack with our pre-built and maintained integrations, or leverage Meiro's native tools such as Mobile Push, Email, and Web Banners to drive impactful campaigns directly from the CDP's interface.
Bespoke analytics
Meiro goes beyond direct integrations with your BI system, providing a native customizable analytics and dashboard solution that helps you measure campaign impact at the user level. Create a unified analytics dashboard that is notably more cost-effective for large data volumes compared to GA4.
CDP use cases for media publishers
Monetize 1st-party audiences
Create and sell inventories to brands willing to pay for display ads via direct buy or programmatic ecosystem such as DMPs, SSPs, and Ad Servers.
Easily create precise (even cross-domain) audiences with Meiro Segment builder
Export audiences to advertising platforms of choice.
Sell premium subscriptions
Identify the propensity of free users to become premium subscribers and expose them with offers at the right moment.
Identify highly engaged users and their likelihood to convert based on their behavioral patterns
Segment those users and target them with emails, push or web banners with special deals
Personalize customer experience
Identify returning visitors and provide relevant content to retain users on your platform longer
Display relevant recommendations based on broad range of behavioral signals
Flexibility to design a custom recommendation algorithm
Use dynamic recommendations across channels — web, email, push, and ads.
Download the entire library of CDP use cases
Access this free collection of proven, revenue-generating use cases we’ve built for our customers in media and publishing industries.
Here’s how Meiro is different from other CDPs
Wall-to-wall approach
From data integration, cleaning, and management to omnichannel marketing activation — get all in one and achieve faster time-to-value without rebuilding your MarTech stack or setting up any additional infrastructure.
Flexible delivery model
For security-driven clients required to comply with local data residency regulations, we offer single-tenant solutions for private hosting in every major cloud or on-premise anywhere in the world.
Built to adapt and grow with you
Meiro CDP is a transparent, flexible, and scalable solution that seamlessly integrates with the client’s tech stack and existing internal systems, promoting efficiency, security, and data control.
Ease of use
Business users gain autonomy from overburdened IT teams with no-code audience segmentation and comprehensible customer insights available for immediate marketing activation and analytics.
Our blog can help sum up CDP for you
Unleash the full potential of your customer data. Let’s talk!