Vojtech Kurka
As nerdy as they come, V holds the R&D fort in Brno. He is about all things data engineering, analytics and data processing technology. When he is not doing that, he is usually obsessing about coffee or motorbikes.
Latest articles
Survival guide for the 3rd party cookie apocalypse
27.5.2020
4 min read
It’s definitely clickbait to say that Google killed the cookie. The truth is, they made a landmark move only against ‘bad’ cookies – but in favour of user privacy.
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Don’t rely on Marketing Cloud to Activate Your Customer Data
10.2.2020
4 min read
Customer data platforms are doing now what marketing clouds have promised for a decade - real-time customer data activation based on rich customer profiles.
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Web Tracking in 2019, a Seismic Shift in Customer Analytics
1.10.2019
8 min read
Due to all data privacy changes, web tracking in 2019 has become challenging. Is it possible to watch customer behaviour on a website? Yes, thanks to Meiro events.
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Data management primer: cloud, on-prem and everything in between
17.9.2019
4 min read
What are the standard options for data management? It’s either renting a cloud or building your own on-premise. Learn more about its pros and cons.
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10+1 Reasons Why You Should Not Build a Customer Data Platform (CDP)
8.7.2019
9 min read
An idea of building your own customer data platform came into your mind? Have you thought about the risks you will need to expose yourself, the efforts you will need to give, and how much time it will consume? If not, you need to read this!
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Under the hood of a Customer Data Platform (CDP)
30.5.2018
4 min read
DATA NERD ALERT! So far we have focused on the business problems from the point of view of marketers and business problem owners. In this post, we let you in on the magic that happens under the hood. Our CTO will walk you through our approach to data engineering as connectivity is a critical function of a Customer Data Platform.
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