Karel Holub

Marketing is evolving — fast. Third-party data is fading, AI is accelerating, and customer expectations are rising. This article explores how to stay ahead with first-party data, predictive analytics, and a culture of continuous experimentation.

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You’ve launched the campaigns, but did they work? In today’s fast-moving, multi-channel marketing world, clicks and open rates don’t cut it. This article explores how to measure what really matters: business outcomes. Learn how to run lift tests, track incremental impact, and build feedback loops that turn your customer data into decisions — not just reports.

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Activate customer data in real time for omnichannel marketing success. Learn how to sync audiences across channels to deliver timely, personalized experiences that boost ROI and reduce wasted spend.

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Discover why outdated, static segments fall short in today’s dynamic market. Learn how real-time, behavior-driven segmentation boosts conversions, minimizes wasted ad spend, and keeps your marketing efforts agile and effective.

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Discover how unified customer profiles transform fragmented data into actionable insights. Learn to harness identity resolution, enrich behavioral data, and ensure compliance to drive personalized marketing and build lasting customer trust.

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In a world of saturated digital noise, brand success now hinges on how effectively they harness customer data to deliver relevance at scale. Customer data—especially zero- and first-party signals—has become the new marketing currency, fueling personalized engagement while meeting rising privacy expectations.

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