Latest articles
Navigating Personal Data Protection Laws with Meiro: OJK Compliance for BFSI
25.9.2024
4 min read
Meiro's mission is to ensure our clients can meet data privacy obligations with confidence. For businesses operating in the BFSI (Banking, Financial Services, and Insurance) sector, navigating OJK regulations is critical to maintaining trust and compliance, and Meiro is here to guide that journey.
Read nowWhy Every CMO Needs To Be A Wartime CMO Today
4.2.2022
6 min read
The current crisis has drastically changed conditions in the market and the course of the future. How can CMOs adopt wartime-like strategies and conquer the black swan event?
Read nowWhat is a Customer Data Platform (CDP)?
1.3.2020
7 min read
One could say that marketing technology is a world full of alternative facts. Sales decks boasting functionality that the product's developers often never heard of, not to mention the complexity of the growing tech vendor landscape. No wonder the user get easily confused about what it what, how does one technology category overlap with this one and differs from that one.
Read nowNotes from Meiro Breakfast Session - Data Strategy
14.8.2019
4 min read
"Start with the big picture and have your roadmap. Be prepared for adjustments along the way.” - Quitterie Marque, General Manager, Data Analytics of International SOS
Read nowMeiro Breakfast Session - Driving Customer Experience in the Digital Era
13.8.2019
4 min read
In this session, discover what it really means to deliver a customer experience that really matters.
Read nowData Governance & Compliance In Singapore - The Game Changer
16.4.2019
4 min read
Businesses must start to embrace governance and compliance as part of a data-driven culture in order to succeed in digital transformation.
Read nowSingles day & Black Friday - How CDP can help you to do better in 2019
5.2.2019
3 min read
This holiday shopping season, most marketers have probably used customer data for segmentation, personalization, and targeting, but they haven’t used their data to its full potential. Here’s how a customer data platform (CDP) can help you get it right in 2019.
Read nowThe Business Value of a Customer Data Platform
8.1.2019
5 min read
The era of personlization is here, but few businesses are getting it right. It’s not their fault, the CDP space has been woefully underserved - but that’s changing. There are now viable CDPs on the market, and the potential for data activation and personalization are near-endless. Here’s how a CDP can improve the way your organization works.
Read nowMeiro and She Loves Data at Big Data World Singapore wrap up
5.3.2018
3 min read
We got a chance to participate in an exciting event we co-produced as part of Big Data World conference in Singapore and we came away impressed, optimistic, enlightened, and more
Read nowMeiro | Our Manifesto
19.1.2017
4 min read
Our team has been working with data for years, and we’ve heard the same refrain time and time again from marketers: They need a real solution to their data problems. They know they have “big” data, they know that they know quite a bit about their customers, but they don’t have the tools to activate that data to actually reach audiences as individuals with unique messages.
Read nowMeiro is here!
3.1.2017
3 min read
We’ve seen far too many companies that are unable to realize the potential of their data - so we decided to do something about it. The result is Meiro, a Customer Data Platform (CDP) that unifies your data, builds rich customer profiles, and creates enriched custom audiences to be delivered to any customer activation platform - with just a few clicks.
Read now