About Megapixel
Megapixel is a photography and imaging e-commerce retailer. To grow owned-channel performance, Megapixel deployed Meiro CDP to power two core levers: email marketing (newsletters plus automations) and on-site personalisation (web banners and pop-ups).
Client's challenges
Megapixel was facing a familiar e-commerce squeeze: paid media returns were shrinking and costs rising, while owned-channel tools lacked the data layer needed to target with precision.
Website banners relied on a legacy approach producing untargeted placements with poor conversion. The same creative was shown to every visitor regardless of their browsing history, purchase stage, or category affinity — millions of impressions, minimal results.
Email campaigns were constrained by fragmented customer data, making it hard to target messages based on real intent signals like product interest, cart behaviour, and lifecycle stage. Broad, one-size-fits-all newsletters were the norm.
Megapixel's goal was clear: make owned channels work harder by unifying first-party behavioural and transactional data, then activating it in real time across email and the website. Without a shared customer view, this was not achievable.
What was implemented
Unified first-party data and customer profiles
Meiro CDP was implemented to capture granular first-party behavioural data from Megapixel's website — every product view, search query, cart action, and purchase — and merge these signals with CRM and order data. The result is a persistent, unified customer profile that stitches together anonymous browsing sessions with known customer identities across devices in real time, and serves as the foundation for segmentation and personalised activation across all channels.
Smarter email activation
With CDP audiences, Megapixel moved from broad newsletters to behaviour-driven targeting. Campaigns can now be targeted based on browsing history, purchase patterns, product or category affinity, and engagement recency. Automation flows — including abandoned cart, post-purchase, and re-engagement — were built on real-time CDP signals rather than static list rules.
Web banners and pop-ups powered by customer insights
Meiro web banners replaced the legacy product-page banner system. Instead of generic placements, banners can now be targeted using the same rich segments available for email — including lifecycle stage and high-intent behaviours. Meiro also enabled pop-up banners, a format Megapixel had not previously used, opening an entirely new engagement and conversion channel.
“Meiro completely changed what good marketing looks like for us. Our owned channels went from a line item to a growth engine — and when paid media gets more expensive every year, that’s not just a nice-to-have, it’s a competitive advantage.”
— Tomáš Matějček, CEO Megapixel