Labrys partners with Meiro
Labrys represents Meiro in CEE, Turkey, Africa & Middle East as a preferred reseller, Implementation and Consulting partner focused on driving CDP sales and revenue.
Company:
Labrys
Partner type:
Consulting
Region:
GLOBAL
"One of Labrys’ biggest strengths has always been helping customers to free their chains in data, while creating unified customer profiles for use either in advertising, marketing automation, or contact centers, CRM and all offline channels and with Meiro’s CDP platform, we hope to take that to the next level and enable our clients to gain actionable audiences & insights from their omnichannel customer journeys, We also aim to reach out to all industries, including the governed & data residency sensitive ones like financial services, telecommunications, healthcare as well as retail, automotive, etc. to bring this value behind their firewall too"
Sinan Gunal
Managing Partner
Labrys is a new breed of consultancy firm, empowering Marketing, CX, and IT leaders on customer data, AI-assisted MarTech and Digital CX operating models, and unified architecture.
Founded in 2013, the company has offices in Istanbul and Toronto. It operates as a marketing and CX transformation and technology partner across EMEA and North America, helping organisations achieve digital and marketing transformation with measurable returns on their Digital CX and MarTech investments, supported by sustainable business growth.
To date, the team has delivered more than 100 projects across 20 countries, four continents, and 15 industries. The core focus lies in Digital CX and MarTech transformation consulting, with deep expertise in customer-centric data management, technology architecture assessment and design, requirements analysis, and vendor selection. Beyond strategy and analysis, hands-on marketing operations services are also provided post-implementation to ensure long-term business impact.
Labrys develops its own proprietary consulting frameworks and guide her clientele with these focused, phased/quick wins based and vertical consulting expertise. Main goal of these consulting frameworks is to unify and understand customer behaviours through data and achieve a true omnichannel communications cycle, while identifying cost efficiencies, revenue surge avenues and hence increasing your profitability with the right CX, AdTech & MarTech stack.
Clients are supported in designing and operating AI-assisted MarTech and Digital CX operating models, as well as in adopting customer data-driven technologies such as CDPs, marketing automation and journey orchestration tools, personalisation and content platforms, sales force automation, CRM, and service and contact centre solutions. This is complemented by strategic consulting on digital marketing, modern marketing operating models, and the creation of a unified MarTech and Digital CX architecture.
Why partner up with Meiro?
As a native data integrations focused company, we thrive on collaboration. We are always looking to expand our tech allies and connect with the best ones in the market.
Drive advertising client ROIs through the roof with first-party data (looking at ya, agencies!)
Move on from manually wiring up clients’ data to delivering tangible results through consultative service experience.
The advertising industry is constantly evolving and old tech processes are not enough. New technologies such as CDPs are rising and companies need to keep up.
Work with experts that helped top banks and telcos in SEA turn regular data integration jobs into high value-added services.