Amazon Personalize

Amazon Personalize is a machine learning service by AWS that enables businesses to create real-time, personalised recommendations based on user behaviour and preferences. It’s used to deliver tailored recommendations, search results, and content to enhance customer engagement and improve conversion rates.

Integrating Amazon Personalize with Meiro CDP (Customer Data Platform) allows brands to leverage rich, unified customer data to fuel highly relevant, AI-driven personalisation. This integration enables more accurate and dynamic customer insights, empowering marketers to deliver personalised experiences across channels, thereby increasing customer satisfaction and loyalty.