Amazon EventBridge

Amazon EventBridge is a serverless event bus service by AWS that enables applications to communicate through real-time data events across AWS services and third-party applications. It’s used to trigger workflows, automate processes, and enable event-driven architectures by capturing and routing events from multiple sources.

Integrating EventBridge with Meiro CDP (Customer Data Platform) allows customer data events—such as user actions or system updates—to flow in real-time, enhancing responsiveness for personalisation, segmentation, and campaign activation. This integration supports real-time customer engagement and improves data accuracy by ensuring the CDP is instantly updated with the latest customer interactions.