Amazon Aurora

Amazon Aurora is a managed relational database service by AWS that is compatible with MySQL and PostgreSQL, offering high performance, scalability, and reliability. It is designed to automatically replicate data across multiple Availability Zones and scale up or down based on demand, ensuring minimal downtime and strong resilience.

Integrating Aurora with Meiro CDP (Customer Data Platform) enables rapid data storage and querying for customer data, enhancing real-time insights and personalized marketing. Aurora’s automated backups, scalability, and seamless integration with AWS services ensure secure, resilient, and high-performing data infrastructure, ideal for CDPs managing extensive, sensitive customer data across diverse sources.