Interactive demo · sample data

Pipes diagram

All your complete data pipelines sorted by last-hour delivery volume. Hover nodes to highlight connected paths.

SOURCES
northpeak.com
12 480 events/hr
Event Stream
Northpeak app
3 920 events/hr
Event Stream
Store POS
610 events/hr
Event Stream
PIPES
northpeak.com to Meta CAPI
1 860 deliveries/hr
northpeak.com to Google Ads
1 354 deliveries/hr
EVENT DESTINATIONS
Meta CAPI
1 860 deliveries/hr
Google Ads
1 354 deliveries/hr

Last hour at a glance

Aggregated event, routing and delivery counts for the last 60 minutes.

Updated 20:14
Events Received 17 010
Events Sent 3 214
Routing Rate 19%
Errors 0

Latest events

Showing 10 of the most recent 100 events.
03. 11. 20:14 Northpeak app app_opened 5e0c1d42-7a9b-4c11-a2f0-1b7d34c9e812
03. 11. 20:13 northpeak.com view_item 9b2f07aa-3c61-4e0d-8d55-a1f2c3e4b5d6
03. 11. 20:13 Store POS purchase c71e2f90-55ab-4d3e-9e08-7f6a5b4c3d21
03. 11. 20:13 northpeak.com add_to_cart 0d4a8e61-2b7c-49f3-b1a0-6e5d4c3b2a19
03. 11. 20:12 northpeak.com page_view 7f3b2a10-9c8d-4e6f-a5b4-3c2d1e0f9a8b
Back to Search

Profile

4b7e19c2-0a5d-4f83-9c61-e2d8a7f05b3e Real-time
Filter & Sort

Identifiers

User-created Real-time
typevaluesourcefirst_seen
cookiea81f… · phonenorthpeak.comMon 20:14
fbclidIwAR2k…northpeak.comMon 20:14
cookie7c2d… · laptopnorthpeak.comWed 12:30
emailemma.s@…northpeak.com · loginWed 12:31
loyalty_idNP-48812Store POSWed 12:31
phone+49 •••• 214Store POS · loyalty cardWed 12:31

Last Ad Click

User-created Real-time
platformclick_idcampaignclicked_at
metafbclidautumn_shells_prospecting3. 11. 2026 20:14

Customer Value

User-created Real-time
lifetime_valueorderspredicted_ltv_12m
00—

Category Affinities

User-created Real-time
preferred_categoryhigh_intent
Shell jacketstrue

northpeak.com to Meta CAPI

northpeak.com Meta CAPI
Last delivery: 20:14:03 · 200 OK Enabled

Deliveries

Every event this Pipe sent, with the destination’s response.
0 errors · last hour
03. 11. 12:42:07 purchase → Purchase Meta CAPI Emma Schneider · 4b7e19c2… 200 OK
What Meta received
EventPurchase mapped from purchase
Value€189.00 · order ord_88412
Email✓ sent hashed (SHA-256), never in plain text
Phone✓ sent hashed, from her loyalty card
Ad click✓ the click ID from Monday’s Meta ad
Consent✓ ads consent given · customers without it are never sent
Browser pixelblocked by her content blocker · this server-side delivery is the only one Meta got
03. 11. 12:41:58 add_to_cart → AddToCart Meta CAPI 9b2f07aa-3c61-4e0d… 200 OK
03. 11. 12:41:51 purchase → Purchase Meta CAPI c71e2f90-55ab-4d3e… 200 OK
03. 11. 12:41:44 page_view → PageView Meta CAPI 0d4a8e61-2b7c-49f3… 200 OK
03. 11. 12:41:39 purchase → Purchase Meta CAPI 7f3b2a10-9c8d-4e6f… 200 OK
Back to Realtime Audiences

Recent buyers · ad suppression

Used in: 1
Audience 5 480 profiles
Meta Custom Audience Exclusion · Active
Google Ads Exclusion · Active
Mobile Push Not active
3. 11. 2026 12:42
Include

A profile is included when every condition in any include group matches.

Match all conditions in this group
Purchases
purchased_at
In the last
Consent
ads_consent
Is
Exclude
Open Orders
status
Is

Matching profiles

A random sample of people who match this audience right now.

4b7e19c2-0a5d-4f83-9c61-e2d8a7f05b3e Joined 12:42
Email · emma.s@… · 5 more identifiers
Open profile
da5b51b4-35f7-4bc6-9617-b410739e1a5f
User Id · Profile ID 1723a52d…3db9 · 1 more identifier
Open profile
1c493b72-aac4-4f31-8b15-9d2e7b1a6c80
Email · lukas.w@… · 2 more identifiers
Open profile
Back to Realtime Audiences

VIP buyers · value seed

Used in: 1
Audience 4 959 profiles
Meta Custom Audience Daily 06:00 · Active
Google Ads Daily 06:00 · Active
Mobile Push Not active
3. 11. 2026 12:43

Audience Insights

Top signals and sparse profile data.

Audience size
4 959
Baseline
29 178
Analyzed
120 dimensions
Top signal
predicted_ltv_12m in the top 15%: these customers are expected to spend €1 200+ in the next year.
Data gap
9% of profiles in this audience have no phone, so they match on email only.

Top Differentiators

Shops in 3+ categories stands out
Category Affinities · category_count ≥ 3 is 5.6× more common in this audience than the baseline.
5.6x
Audience62% · 3 075
Baseline11% · 3 210
Online and in store stands out
Purchases · channel includes web and store, 4× more common in this audience than the baseline.
4.0x
Audience48% · 2 380
Baseline12% · 3 501
Full-price buyer stands out
Purchases · discount_share below 10% is 2.7× more common in this audience than the baseline.
2.7x
Audience71% · 3 521
Baseline26% · 7 586

Identity Resolution

Define the identifiers that link events to profiles and review where they are used across sources.

Where identifiers connect

Track how identifier types link profiles to event types and data models across your stack.

northpeak.com
31 event types
Northpeak app
18 event types
Store POS
6 event types
CRM
Reverse ETL · daily
user_idemailphoneloyalty_iddevice_idcookiefbclidgclid
Meta CAPI
Event Destination
Google Ads
Event Destination
Meta Custom Audiences
Profile Destination

Identifier types

Limits and priority decide when profiles merge.

emailmax 2 · priority 300
phonemax 2 · priority 250
loyalty_idmax 1 · priority 280
device_idmax 3 · priority 200
cookiemax 20 · priority 100

Reporting

Build shared dashboards from realtime attributes, then explore them for any audience.

Paid Media Lifecycle Dashboard Campaign Performance
Paid Media
Version 4 · UTC
All profiles
This quarter
Purchases recorded
UTC date filter · purchased_at
20 500
web, app and store
Recent buyers excluded
Audience · Recent buyers · ad suppression
5 481
out of acquisition ads right now
Ad-matchable identifiers
Customers with ads consent · not affected by dashboard date
email + phone · 33%email only · 31%phone only · 8%cookie only · 28%
Purchases sent to ad platforms
Weekly · Meta CAPI and Google Ads · server-side
Pipe to Meta CAPI enabled