Interactive demo · sample data
SOURCES
northpeak.com
12 480 events/hr
Event Stream Northpeak app
3 920 events/hr
Event Stream PIPES
northpeak.com to Google Ads
1 354 deliveries/hr
Google Ads
1 354 deliveries/hr
Last hour at a glance Aggregated event, routing and delivery counts for the last 60 minutes.
Routing Rate 19%
Errors 0
Latest events Showing 10 of the most recent 100 events. 03. 11. 20:14 Northpeak app app_opened 5e0c1d42-7a9b-4c11-a2f0-1b7d34c9e812 03. 11. 20:13 northpeak.com view_item 9b2f07aa-3c61-4e0d-8d55-a1f2c3e4b5d6 03. 11. 20:13 Store POS purchase c71e2f90-55ab-4d3e-9e08-7f6a5b4c3d21 03. 11. 20:13 northpeak.com add_to_cart 0d4a8e61-2b7c-49f3-b1a0-6e5d4c3b2a19 03. 11. 20:12 northpeak.com page_view 7f3b2a10-9c8d-4e6f-a5b4-3c2d1e0f9a8b
Back to Search Attributes Identity Audiences Recent Events Identifiers User-created Real-time type value source first_seen cookiea81f… · phonenorthpeak.com Mon 20:14 fbclidIwAR2k…northpeak.com Mon 20:14 cookie7c2d… · laptopnorthpeak.com Wed 12:30 emailemma.s@…northpeak.com · login Wed 12:31 loyalty_idNP-48812Store POS Wed 12:31 phone+49 •••• 214Store POS · loyalty card Wed 12:31
Last Ad Click User-created Real-time platform click_id campaign clicked_at meta fbclidautumn_shells_prospecting 3. 11. 2026 20:14
Consent User-created Real-time ads_consent email_consent updated_at true true 3. 11. 2026 20:14
Customer Value User-created Real-time lifetime_value orders predicted_ltv_12m 0 0 —
Category Affinities User-created Real-time preferred_category high_intent Shell jackets true
Back to Pipes Configuration History
Deliveries Every event this Pipe sent, with the destination’s response. 0 errors · last hour 03. 11. 12:42:07 purchase → Purchase Meta CAPI Emma Schneider · 4b7e19c2… 200 OK What Meta received
Event Purchase mapped from purchase Value €189.00 · order ord_88412 Email ✓ sent hashed (SHA-256), never in plain textPhone ✓ sent hashed, from her loyalty cardAd click ✓ the click ID from Monday’s Meta adConsent ✓ ads consent given · customers without it are never sentBrowser pixel blocked by her content blocker · this server-side delivery is the only one Meta got
03. 11. 12:41:58 add_to_cart → AddToCart Meta CAPI 9b2f07aa-3c61-4e0d… 200 OK 03. 11. 12:41:51 purchase → Purchase Meta CAPI c71e2f90-55ab-4d3e… 200 OK 03. 11. 12:41:44 page_view → PageView Meta CAPI 0d4a8e61-2b7c-49f3… 200 OK 03. 11. 12:41:39 purchase → Purchase Meta CAPI 7f3b2a10-9c8d-4e6f… 200 OK Transform Function Tester
Run the function with sample events and profiles to verify the output.
Run test Input · Emma’s purchase
// events
[{ "event_type" : "purchase" , "event_id" : "ord_88412" ,
"value" : 189 , "currency" : "EUR" , "user_id" : "4b7e19c2…" }]
// profiles
[{ "id" : "4b7e19c2…" , "ads_consent" : true ,
"email" : "emma.s@…" , "phone" : "+49 •••• 214" ,
"fbclid" : "IwAR2k…" }] Output
Run the test to see what Meta receives. [{ "event_type" : "Purchase" , "event_id" : "ord_88412" ,
"value" : 189 , "currency" : "EUR" ,
"user_data" : {
"em" : "9f2c41d0…e41a" ,
"ph" : "c04b7e93…19d2" ,
"fbc" : "fb.1.1793…IwAR2k…" } }]
Back to Realtime Audiences Insights Conditions Overlap Goals Profile Destinations Profile Sync History A profile is included when every condition in any include group matches.
Match all conditions in this group + Add condition Remove group + Add OR group Docs + Add exclude condition Save
4b7e19c2-0a5d-4f83-9c61-e2d8a7f05b3e Joined 12:42
Email · emma.s@… · 5 more identifiers
Open profile da5b51b4-35f7-4bc6-9617-b410739e1a5f
User Id · Profile ID 1723a52d…3db9 · 1 more identifier
Open profile 1c493b72-aac4-4f31-8b15-9d2e7b1a6c80
Email · lukas.w@… · 2 more identifiers
Open profile
Back to Realtime Audiences Insights Conditions Overlap Goals Profile Destinations Profile Sync History Top signal
predicted_ltv_12m in the top 15%: these customers are expected to spend €1 200+ in the next year.
Data gap
9% of profiles in this audience have no phone, so they match on email only.
Top Differentiators
Where identifiers connect Track how identifier types link profiles to event types and data models across your stack.
northpeak.com
31 event types
Northpeak app
18 event types
user_id email phone loyalty_id device_id cookie fbclid gclid
Meta CAPI
Event Destination
Google Ads
Event Destination
Meta Custom Audiences
Profile Destination
Identifier types Limits and priority decide when profiles merge.
email max 2 · priority 300
phone max 2 · priority 250
loyalty_id max 1 · priority 280
device_id max 3 · priority 200
cookie max 20 · priority 100
Reporting Build shared dashboards from realtime attributes, then explore them for any audience.
Docs Trash + New dashboard Paid Media Lifecycle Dashboard Campaign Performance
Paid Media
Version 4 · UTC
20 500
web, app and store
5 481
out of acquisition ads right now
email + phone · 33% email only · 31% phone only · 8% cookie only · 28%
Pipe to Meta CAPI enabled
Interactive demo · Meiro for paid media
−18%cost per acquisition, same budget
Northpeak cut its CPA by 18%. Follow one customer to see how.
Emma clicks an ad, signs in, buys a jacket. Watch what Meiro Pipes and Meiro Engage do with each moment, on the screens your team would use.
Ad click Sign-in Purchase Exclusion Lookalike Identifiers Results
Follow Emma’s ad click →
7 steps · about 2 minutes · 3 things to try yourself
That was Emma’s week
One customer, seven moments, a lower CPA.
Ad click Recorded first-party, despite the blocker
Sign-in Two devices, one profile
Purchase Sent server-side to Meta and Google
Exclusion Out of the ads in 2 minutes
Lookalike Seeded by predicted value
Identifiers 78% of the seed matched on Meta
Results CPA −18%, €40 200 kept
All of it runs on your first-party data, in your infrastructure, with consent checked at every step.
See it on your own data
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