22nd May 2019 | | Pavel Bulowski
Location of the data is just one aspect to consider. The operating model of your CDP vendor is another. Is it decentralized software application and you can run it as and where you please or is it more rigid SaaS model where your data is where everyone else’s data is and you have no say?
1st December 2018 | | Jana Marle-Zizkova
This holiday shopping season, most marketers have probably used customer data for segmentation, personalization, and targeting, but they haven’t used their data to its full potential. Here’s a how a customer data platform (CDP) can help you get it right in 2019.
Or to a marketing expert. You pick. Whether you have business or tech questions on CDP just drop us a message!