14th January 2020 | Pavel Bulowski
Being innovative requires brands to be experts at linking patterns which are not easily obtained through observation. In the marketing world, having a person or a team knowledgeable in both data and analytics allows the business to take advantage of every piece of information.
22nd May 2019 | Pavel Bulowski
Location of the data is just one aspect to consider. The operating model of your CDP vendor is another. Is it decentralized software application and you can run it as and where you please or is it more rigid SaaS model where your data is where everyone else’s data is and you have no say?