Turn anonymous visitors into engaged customers with identity resolution

IMPROVED ADDRESSABILITY

Recognize and reach more customers in real time

Customers interact with your brand across devices and browsers—logged in or anonymous—leaving behind fragmented data tied to various identifiers (e.g., email, device ID, cookies, etc.). Meiro stitches together anonymous and authenticated interactions into a unified profile, enabling seamless customer recognition across touchpoints.

This empowers brands to reach more customers with personalized behavior-triggered campaigns (e.g., abandoned cart recovery) or dynamic ad retargeting, improving marketing performance.

REAL-TIME IDENTITY STITCHING

Every minute counts when recovering lost conversions

Retargeting users who abandon a form or a checkout within minutes is crucial for improving conversion rates. While legacy CDPs run batch identity stitching overnight at the expense of your business results, Meiro handles large-scale computation and updates customer profiles in real-time, enabling instant re-engagement instead of losing a 24 hours to inefficiency.

FLEXIBLE CUSTOMER DEFINITIONS

Tailor identity resolution to your business model

Meiro’s flexible identity stitching can adapt to B2C, B2B, and complex hybrid structures, based on your unique business model, customer definitions, and use cases. By tracking individuals, households, accounts, and multi-user organizations and supporting dynamic customer relationships (e.g., changing service contracts, shared business accounts), Meiro stands among the few CDPs able to handle this level of complexity.

GRAPH-BASED CUSTOMER MODEL

Track customer journeys across the entire funnel

Most systems recognize customers only after login or purchase, losing valuable pre-conversion behavioral data. Meiro persistently tracks anonymous users from the first touchpoint, backstitching historical interactions to their profile once they authenticate. Our real-time graph identity model maps relationships between data points, while automatic deduplication maintains clean, continuously evolving rich profiles.

NO LIMITS ON STITCHING RULES

Achieve the most accurate customer identity

Unlike CRMs that rely on hard IDs like email, Meiro CDP supports any number of unique identifiers, without restricting you to a single data type. You can also apply unlimited data sanitization and quality improvement rules, accounting for case sensitivity, human input errors, blacklisting certain identifiers or test accounts, and prevent incorrect stitching by blocking shared public browsers from merging into one profile.